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09/02 Ritu Dudeja
HR at Aegon Life

Views:168 Applications:45 Rec. Actions:Recruiter Actions:9

Aegon Life Insurance - Senior Executive - Marketing/SEO (4-7 yrs)

Mumbai Job Code: 890283

Senior Executive Marketing - SEO

Unique Job Role (UJR) : Sr. Executive Marketing (SEO)

Reporting to (Position) : AVP Marketing

Business Unit : Digital Marketing

Function : Marketing

Job Mandate (To be used for SELECTION INTERVIEWS) : This role is responsible for managing SEO for Aegon Life's commercial SEO strategy across mobile and desktop properties

Key Responsibilities :

Organic Traffic Generation :

- Responsible for growth in Organic traffic based on on-page changes and off page campaigns.

- Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.

- Devise ways to measure and analyze the impact of the initiatives.

- Understand the competition and devise strategies to outrank them on Google

- Manage timely implementation of SEO strategies while coordinating with multiple teams like SEO, design, agency, technical team etc.

- Actively monitor Google Webmasters and Analytics on a daily basis and resolve any issues/errors that come up.

- Put in place quality Link Building Strategies to increase website authority.

- Report SEO and traffic metrics on a weekly, monthly basis.

- Identify opportunities to bring in quality traffic which are more likely to generate revenue for the website

- Carry out keyword research to analyse the potential of new business areas and geographies.

- Stay up-to-date with latest changes in the best practices, algorithm updates, optimization techniques etc.

- Create XML Sitemaps and conduct technical audits frequently to find issues on the website.

Educational Qualifications : Please mention minimum grade/percentage, if over and above organizational guidelines, as well as names of institutes, if applicable)- Graduate / Post Graduate from reputed college

Years of Experience (minimum & maximum) : 4+ years of experience in SEO

What are the organizations that the candidate should have worked for?

(Indicate which criteria are mandatory)

- Online Retailers (Amazon, Flipkart, Snapdeal)

- Listing sites(Quikr, OLX)

- Online news portals

- SEO Agencies

- Banking

- Online Travel Portals

- Specialized Consultancy

What are the nature and scope of responsibilities the candidate should have handled?

(Indicate which criteria are mandatory) :

- Should have handled SEO for a portal which figures in top 3 for 80% of relevant keywords

- Managed SEO for mobile websites

- Recent SEO certifications a plus

Knowledge & Skills (Indicate which criteria are mandatory) :

- Ability to take ownership, plan and execute systematically to achieve targets.

- Deep & Up-to-date knowledge on the happenings of the SEO world.

- Should be well versed with Google Analytics, Webmasters, Moz, Ahrefs and other SEO tools.

- Ability to learn quickly and work on newer and untapped areas of SEO.

- Ability to follow a data driven approach in each aspect, from suggesting changes to measuring the impact.

- Basic level of technical understanding on server, site architecture, sitemaps, robots.txt, HTML, meta tags

  Ability to document requirements with clarity for easy of execution by the technical team.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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