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Aegon Life - AVP - Customer Experience - Branding & Communication (6-10 yrs)
Key Accountabilities:
- Lead the development, implementation, and evaluation of strategic, tactical and operational customer/prospect engagement plans, programs, and initiatives to align with Aegon Life's customer service vision and strategies
- Advise the Senior Executives on customer experience strategies, programs, initiatives and emerging issues to enable customer-centric strategic decision processes
- Plan and provide leadership to the implementation of integrated customer engagement and communication initiatives to improve and enhance the perceptions and experiences of customers and prospects
- Lead and/or direct specific customer research programs, dialogue and other forms of engagement to understand key concerns and issues and inform review and enhancement of customer engagement and segmentation models
Key Challenge
- Achieving a fully integrated approach across a range of innovative and diverse communication channels including the proactive adoption of digital and social media opportunities
What are the organizations that the candidate should have worked for?
- BFSI sector experience(mandatory)
- Customer segmentation models(M) (Indicate which criteria are mandatory)
- Customer segmentation models(M)
- Writing customer / prospect communication
- Digital engagement models and channels
Knowledge & Skills :
- Strong communication skills
- Data-driven approach
- Creative solutioning
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