08/06 Rohini
Talent Acquisition at Aegon Life Insurance

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Aegon Life - Assistant Manager - Affiliate Marketing (5-6 yrs)

Mumbai Job Code: 706920

- This role is responsible to create a network of consumer lead generation partners to drive as much qualified traffic to aegonlife.com properties and create a healthy ROI.

Key Responsibilities

Affiliate Marketing

- Develop a network of consumer lead generation partners to drive as much qualified traffic to aegonlife.com properties

- Negotiate CPL & CPA pricing with affiliates in an efficient manner to maximize ROI

- Responsible for daily, weekly, and monthly lead volume and conversion tracking

- Must have the ability to analyze reporting to ensure CPL & CPA goals are being reached, while identifying opportunities to optimize campaigns

- Identify areas for optimization and communicate them to lead gen partners

- Manage ongoing lead generation programs to improve volume and conversion rates

- Prioritize, execute, and analyze advertising optimization through split-tests and ad network optimization

- Proven success at building a successful online affiliate network with strong ROI

Knowledge & Skills (Indicate which criteria are mandatory)

- Minimum of 5 years of experience working in the Affiliate Marketing industry, either for a lead generation company or for a retail organization that utilized an affiliate marketing/consumer lead generation network is required

- Knowhow of mobile app ecosystem and experience in running app installation campaigns

- Strong understanding of fraud detection and fraud management tools and practices.

- Extensive knowledge of the consumer lead generation industry and affiliate marketing networks is required - preferably from BFSI industry

- A firm understanding of consumer internet marketing and consumer motivations for various incentive offers

- Experience managing multiple vendors with the ability to drive efficiencies is preferred

- Team player skills that will thrive in a performance-driven environment are required

- Demonstrated success as the principal driver of effective performance marketing campaigns including traffic generation, landing page and conversion funnel development and back end optimization analytics

Women-friendly workplace:

Maternity and Paternity Benefits

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