Aegon Life - Assistant Manager - Affiliate Marketing (5-6 yrs)
- This role is responsible to create a network of consumer lead generation partners to drive as much qualified traffic to aegonlife.com properties and create a healthy ROI.
- Develop a network of consumer lead generation partners to drive as much qualified traffic to aegonlife.com properties
- Negotiate CPL & CPA pricing with affiliates in an efficient manner to maximize ROI
- Responsible for daily, weekly, and monthly lead volume and conversion tracking
- Must have the ability to analyze reporting to ensure CPL & CPA goals are being reached, while identifying opportunities to optimize campaigns
- Identify areas for optimization and communicate them to lead gen partners
- Manage ongoing lead generation programs to improve volume and conversion rates
- Prioritize, execute, and analyze advertising optimization through split-tests and ad network optimization
- Proven success at building a successful online affiliate network with strong ROI
Knowledge & Skills (Indicate which criteria are mandatory)
- Minimum of 5 years of experience working in the Affiliate Marketing industry, either for a lead generation company or for a retail organization that utilized an affiliate marketing/consumer lead generation network is required
- Knowhow of mobile app ecosystem and experience in running app installation campaigns
- Strong understanding of fraud detection and fraud management tools and practices.
- Extensive knowledge of the consumer lead generation industry and affiliate marketing networks is required - preferably from BFSI industry
- A firm understanding of consumer internet marketing and consumer motivations for various incentive offers
- Experience managing multiple vendors with the ability to drive efficiencies is preferred
- Team player skills that will thrive in a performance-driven environment are required
- Demonstrated success as the principal driver of effective performance marketing campaigns including traffic generation, landing page and conversion funnel development and back end optimization analytics
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