Assistant Team Lead - TA at Troth and Ally
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AdWords Manager - Internet/Online (1-5 yrs)
Designation: Adword Manager
Experience Range: 1 to 5 Years
Roles and Responsibilities:
- At least 1 years of experience with Google ads
- Achieve targeted CPC (Cost per click) and CPL (Cost per lead/conversion)
- Scale campaigns to deliver the numbers
- Optimize and improve user journeys to achieve desired conversions
- Create and maintain dashboard
- Oversee accounts on Search Platform ( e.g. Google AdWords).
- Produce reports for management (e.g. dashboards).
- Manage all aspects of Google Ad campaigns
- Should have great command over Google analytics
- Campaign Analytics - Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Drive campaign optimizations via experiments & new initiatives
Must have Skills:
- Google AdWords/Ads
- Google Campaigning
- Google Analytics
- Digital Marketing Knowledge
- Onboarding and partnership with Agencies
- Email Marketing
Good to have Skills: Social Media Knowledge