JOB DESCRIPTION FOR MARKETING MANAGER:

1. Marketing Strategy

- Market Research, Consumer Insights, Competition tracking and undertaking monthly competitive assessments to provide strategic inputs for key decisions

- Providing actionable insights and roadmap for New Product Development including Product and Pricing Mix, Brand communication and Marketing Channel mix

- Establish marketing strategies for individual assets across Commercial and Residential verticals as well as across the entire spectrum of Luxury, Premium and Affordable segments

- Formulating annual marketing calendar: Marketing Requirement Detailing by defining deliverables and outlining dependencies and risks.

- Measure the success of marketing campaigns against defined goals and metrics and make necessary recommendations for adjustments

- Prepare marketing reports, MIS for investors and management

2. Marketing Budgets and Expense Control

- Formulating marketing budgets and monitor monthly expenses to ensure budgets are being maintained

- Seek the most cost effective and creative ways to reach target markets

- Negotiate and manage AMC's with vendors

3. Marketing Implementation

- Campaign Management: Ideation and implementation of marketing campaigns across ATL, BTL and Digital mediums as per marketing objectives of brand awareness, customer engagement, lead generation, conversions and revenue generation.

- Content Development: Develop content for website as well as various marketing collateral like brochures, coffee table books, newsletter, emailers, flyers, audio-visuals and video walkthroughs, corporate presentations and signages;

- Corporate Website Management: Maintain corporate website content, images and updations.

- Digital Marketing: Formulating and implementing white-hat SEO strategies; Implementing SEM campaigns and tracking ROI

- Social Media Management: End to end Social Media channel management from creatives and content creation to ROI metrics tracking and improvement

- Email Marketing: Manage email marketing campaigns from design to delivery, for new product offers and customer education

- Vendor Management: Monitor and oversee implementation of marketing initiatives with vendors, track progress and review deliverables according to specified quality requirement. Meet and manage ad deadlines with print, OOH and online publications

- Multi-Media Projects: Manage multi-media projects such as photo shoots and video shoots

4. Transaction Management:

- Corporate Networking to promote company projects across Residential and Commercial real estate verticals

- Experience Centre Management and Site inspection Management

- Overseeing Sales Process Management and maintaining process efficiencies

- Channel development management across IPC's and other Channel Partners

- Evaluation of Lease/Outright Purchase offers, Negotiating terms and rentals, overseeing Client proposals and RFP- s

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.