HR Executive at Birla Sunlife Asset Management Company
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Aditya Birla Sun Life Asset Management - Manager - Website/SEO & Campaigns (4-7 yrs)
Job Context
Key Aspects:
Manager - Website, SEO & Campaigns
- Maintain and drive business on all website owned properties of ABSLMF
- The ability to establish early and across-the-board alignment of business requirements, design scope, and technical and risk feasibility, is critical for this position
- Develop and implement strategies for the content management team (Website CMS), including document management, workflow management and knowledge management.
- Partners with senior leadership to identify gaps and opportunities to apply frameworks that improve the performance of digital assets.
- Defines and maintains SLAs for system services.
- Maintains responsibility for identifying opportunities to conserve financial resources in day-to-day activities and planning.
- Applies an in depth knowledge of all focus products under the respective product category and formulate digital alliances strategies.
- This role requires in-depth knowledge of regulatory guidelines laid down by bodies / authorities like SEBI and AMFI, and ensure its compliance
- Develop a strategy for the improvement of organic search ranking.
- Monitor and analyse SEO statistics such as redirects, click rate, bounce rate, and others.
- Build systems and best practices to ensure that all content is optimal for SEO.
- Track, report, and analyse website analytics and campaigns.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Use of A/B and multivariate experiments to understand customer behaviour.
Key Challenges
- To balance needs and expectations, identify promising market opportunities and create a strong vision for your product's future.
- To balance your time and obligations and develop strong collaborative and conflict resolutions skills.
- To keep the team and your decisions centred on facts.
- Being alert for the unexpected so you can quickly adjust course when needed.
- Innovating on product strategies, and constantly exploring ways to optimize all
Salary offered: 8 - 10 LPA
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