Recruiter at Aditya Birla Fashion and Retail Pvt Ltd
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Aditya Birla Group - Area Retail Manager - EBO (6-10 yrs)
Tapping Business potential for the Region
- Footfall generation : Ensures execution of the footfall generation plan and monitors quality
- Store business plan inputs
- Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
- Business development- Generate leads for RM in terms of business potential and scope for newer stores
Franchisee Management :
- Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs and developing engagement with Franchisee
SOP Compliance :
- The gaps to the franchisee and sales team Undertakes regular store audits and points out the gaps
Merchandize Management :
- Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps
Store Operations :
- Monitor store opening timelines
- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
- New Store opening- Responsible for recruitment and managing store opening checklist
Understanding Consumer needs :
- Information Collection : Ensure compliance to the procedures and a high rate of registration.
- Information Analysis : Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
- Develop rapport with top customers (approx 20) of every store.
Team Management :
- Recruitment : Hire Store Manager under manager's guidance
- Store manager quarterly appraisal/ performance review
- Motivate and engage the team at the stores
- Sales Targets : Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
- Spend Budget : Compliance monitoring, Set monthly spends.
- Training : To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar
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