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22/08 Vitthal
Manager HR at Aditya Birla Fashion & Retail Ltd

Views:4230 Applications:313 Rec. Actions:Recruiter Actions:64

Aditya Birla Fashion & Retail - Program Manager - Marketing - Market Research (4-8 yrs)

Bangalore Job Code: 734847

Job Description :

Data Analytics :

- Anchor analytics way forward for program (NPS led voice of customer program in ABG)

- Maintain effective number of brand huddles/ analytics meetings and provide an insight to action

- Responsible for driving Business Impact by guiding Analytics team and drive actions with Business teams.

- Driving stakeholder management, increase departmental impact at Head Office for Mission Happiness Insights for the brands/ departments tagged

- Work as a voice of customer in all discussions

Post Purchase :

- Anchor Post Purchase Mission Happiness

- Maintain hygiene factors of post purchase such as SMS, data flow to the systems, vendor data streamlining and analysis of the same

- Setting Up and Streamlining B2B Mission Happiness

- Help set up B2B Mission Happiness for all types of franchisee partners of MFL

Change Management :

- Drive Focused consumer centricity efforts across brands.

- Work with Complaint Management, Product and Sourcing Teams, and Quality Cell to drive product obsession

Program Penetration :

- Work on increasing consumption of consumer feedback data for decision-making through business oriented dashboarding with IT's help

- Expanding scope of Mission Happiness

- Help expand voice of customer program : Mission Happiness penetration across organization by adding new touchpoints

- Close looping with customers

- Driving actions to be close looped with consumers to work towards brand loyalty

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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