Aditya Birla Fashion & Retail - Program Manager - Marketing - Market Research

Job Description :

Data Analytics :

- Anchor analytics way forward for program (NPS led voice of customer program in ABG)

- Maintain effective number of brand huddles/ analytics meetings and provide an insight to action

- Responsible for driving Business Impact by guiding Analytics team and drive actions with Business teams.

- Driving stakeholder management, increase departmental impact at Head Office for Mission Happiness Insights for the brands/ departments tagged

- Work as a voice of customer in all discussions

Post Purchase :

- Anchor Post Purchase Mission Happiness

- Maintain hygiene factors of post purchase such as SMS, data flow to the systems, vendor data streamlining and analysis of the same

- Setting Up and Streamlining B2B Mission Happiness

- Help set up B2B Mission Happiness for all types of franchisee partners of MFL

Change Management :

- Drive Focused consumer centricity efforts across brands.

- Work with Complaint Management, Product and Sourcing Teams, and Quality Cell to drive product obsession

Program Penetration :

- Work on increasing consumption of consumer feedback data for decision-making through business oriented dashboarding with IT's help

- Expanding scope of Mission Happiness

- Help expand voice of customer program : Mission Happiness penetration across organization by adding new touchpoints

- Close looping with customers

- Driving actions to be close looped with consumers to work towards brand loyalty