Key Result Areas Supporting Actions :

Tapping Business potential for the Region :

- Footfall generation - Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support

- Tapping Business potential for the Region

- Footfall generation - Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support

- Create Store business plan in consultation with ARM and team. Co-ordinate with HO to ensure appropriate support for execution.

- Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.

- Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.

- Franchisee Management - Manages the relationship with the franchisee from a business point of view.

- Manage conflicts.

SOP Compliance - Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores

Merchandize Management - Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores

VM :

- Monitors the effectiveness of VM arrangement at outlets and recommends changes

Store Operations - Analyze quality of store opening, study delay patterns if any.

- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.

- New Store opening - Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.

Understanding Consumer needs - Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.

- Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams.

- Develop rapport with top customers (approx 5) of every store.

Team Management :

- Recruitment- Hire ARM & SM under ROM's guidance

- ARM quarterly appraisal/ performance review

- Identify structural issues to motivation

- Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views

- Spend Budget- Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.

- Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation

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