Aditya Birla Fashion & Retail - Area Business Manager - South Region

Key Result Areas

Tapping Business potential for the Region

- Footfall generation- Ensures execution of the footfall generation plan and monitors quality

- Store business plan inputs

- Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.

- Business development- Generate leads for Regional Manager in terms of business potential and scope for newer stores

Franchisee Management

- Key relationship manager with the franchisee on operational aspects and ensuring compliance on standard operating procedures etc.

- Encouraging investment from franchisees

Merchandize Management

- Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations

- Monitor store opening timelines

- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.

- New Store opening- Responsible for recruitment and managing store opening checklist

- Standard Operating Procedures Compliance: Undertakes regular store audits and points out the gaps

- Rectifies and maintains store standard

Understanding Consumer needs

- Information Collection- Ensure compliance to the procedures and a high rate of registration.

- Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores

- Develop rapport with top customers (approx 20) of every store.

Team Management

- Recruitment- Hire Store Manager under Reginal Manager's guidance

- Store manager quarterly appraisal/ performance review

- Motivate and engage the team at the stores

- Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views

- Spend Budget- Compliance monitoring, set monthly spends.

- Training- To work with Customer Care Associates / Store Managers to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar