HR Business Partner at Aditya Birla Capital
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Aditya Birla Capital - Manager/Senior Manager - Marketing Communications (4-8 yrs)
- Design and implement marketing & health communication strategies for each stage of the customer journey, from acquisition to retention and advocacy.
- Create personalized and relevant touchpoints that resonate with customers' health needs and preferences.
- Craft compelling health content, including emails, Whatsapp, SMS, Push Notification and In-App Notifications to drive customer participation and engagement
- Work with data analytics and execution team to segment the audience and tailor messages and experiences accordingly
- Co-ordinate with Digital, Health Management, Claims and Persistency teams to plan monthly engagement campaigns
- Act as a customer advocate, gathering feedback and insights to form customer-centric communication
- Stay informed about health tech industry trends, emerging engagement techniques and innovative campaigns to drive engagement
- Monitor the effectiveness of communication campaigns and strategies using relevant metrics and KPIs