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Adda247 - Head - Brand Strategy & Marketing Communication - IIM/MDI/ISB/FMS (5-10 yrs)
Head - Brand Strategy & Marketing Communication
Job Description :
The position would be responsible for the following :
- Person should be responsible for creating and evolving the brand identity.
- Should have high level of ownership and vision for the brand of the company.
- Managing and controlling the brand portfolio budget
- Managing the Brand strategy and execution in India (Conceptualization to awareness)
- Mange digital footprints of the brand
- Planning branding initiatives, ATL and BTL activities for the brands
- In charge of managing the media agencies
- Building on the PR and marketing communications touch points for the brand
- Manage consumer research for the brands and delivering initiatives in accordance
- Team player; ability to partner and negotiate with cross-functional team to successfully deliver client needs.
- Track record of delivering meaningful marketing programs that drive business success
- Prior experience leading a team is required, as is the ability to motivate and rally a team around a common vision
- Consistently demonstrates clear and concise written and verbal communication skills
- Promotes a culture of teamwork across organizational boundaries
- Experience building communications strategies to deliver business KPIs highly desirable
- Ability to successfully interact with various levels within the organization, including Senior Management
- Intellectually curious, proactively seeking and developing new opportunities
- MBA from a premier institute is preferred
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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