Adda247 - Chief Marketing Officer

We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision.

The goal is to ensure the company's marketing efforts are successful in helping it outperform the competition.

Responsibilities

- Building and establishing Adda247 as a leading brand in Edtech in India

- Define marketing strategies to support the company's overall strategies and objectives

- Listen- to the trends of the market and direct the market research efforts of the company

- Should have sound understanding of digital marketing avenues like - google adwords/facebook campaign, PPC etc

- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands

- Develop a feasible marketing plan for the department and oversee its day-to-day implementation

- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique - voice

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Build a highly efficient team of marketing professionals

- Create a solid network of strategic partnerships

Requirements :

- Proven experience as a chief marketing officer or similar role

- Demonstrable experience in developing effective strategies and business plans for all marketing aspects (branding, product promotion etc.)

- Solid understanding of market research and data analysis methods

- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

- Understanding different business disciplines (IT, finance etc.)

- Proficient in MS Office and business software (e.g. CRM)

- A leader with both creative and analytical capabilities

- Outstanding communication (written and verbal) and interpersonal abilities