Ad Operations (Google DFP)

About the company :

One of the oldest and leading news paper company in India.Also its the 3rd largest news paper in India.Today, it is the undisputed leader in important markets of North India and voice of people across the Hindi heartland-capturing their ethos, meeting their aspiration and offers the perfect platform to reach out to one of the fastest growing markets in India, reaching 2.96 crore readers

Location : Noida

- Experience in GOOGLE DFP IS A MUST

- Primary contact for communicating and working with internal and external advertising associates

- Manage end to end campaign set-up from getting creatives, assigning Ads, reporting, analysing, visual proofs and optimizing Advertiser campaigns.

- Build performance reports, using various BI & BA tools and reconciling data from the third party reports and the internal system reports.

- Ensure timely and accurate campaign performance reports sent to clients to recognize revenue, optimize campaigns performance and client ROI/CPA, objectives

- Manage In-house reports and weekly calls on improvising features and addressing issues related to Ad Manager Tool. Timely updates on creative and report building.

- Advanced understanding of Programmatic Marketing systems (DSP, SSP, DMP, ad serving, Social Ads API Platforms, etc.)

- Work closely with sales teams to exceed client expectations and deliver upon requests in an efficient and timely manner.

- Categorization of ads keywords and space ids based on fundamentals of behavioral targeting.

- Quality Auditing, Working on Partner ops, approval and ban of ads on partner sites based on predefined criteria

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