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18/01 Rishabh Chauhan
Consultant at Indusion Consulting

Views:377 Applications:175 Rec. Actions:Recruiter Actions:13

AD - Brand Marketing - Internet/Online (7-10 yrs)

Mumbai Job Code: 882854

Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as

Awareness, Consideration & Affinity

- Influence metrics like Revenue, Engagement and Retention

- Work on new ad campaigns with the creative agency

- Work with the media agency to schedule & execute media plans

- Evaluate campaign performance at a market / segment level

- Discussing new ideas, running pilots & driving growth

- Weekly reviews & monthly planning discussions with the leadership team

What you should have

- At least 7-9 years of experience in FMCG Brand Marketing

- MBA from IIM/ISB/SP Jain

- Experience in dealing with Creative & Media Agencies

- Experience in executing a 360-degree campaign

- Experience in building AOPs & Go-to-Market strategies for new products

- Understanding of digital marketing and the growth levers it can offer

- Strong consumer orientation - Insight mining & research focus

- Data forward thinking, but must have the ability to take qualitative calls based on judgement

- Critical thinking & the ability to question status quo

Brownie Points

- Advertising & Promotion spends management

- PR & Social Media knowledge

- Presentation skills

Women-friendly workplace:

Maternity and Paternity Benefits

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