Acko - Manager - Marketing & Brand

Who we are:

Acko is a new age technology based general insurance company. The company is founded by Varun Dua (Ex-CEO and founder of Coverfox). We are backed by Accel Partners, SAIF Partners, Mr. Narayan Murthy's Catamaran Ventures, Amazon and other notable angel investors and international funds.

Acko offers customers a transparent, stress-free process of buying insurance and an easy seamless servicing platform. Using data, analytics and technology, our platform would enable customers to access low prices in one click based on their risk profile. Customers can get their claims paid in the fastest possible time. In today's connected world, we believe it can reach a point that where a customer would get his claim without him even lodging it. There are multiple ecosystems today which allow us to create contextual and personalised products based on user consumption behaviours. Acko would focus on these opportunities with innovative products.

Globally, insurtech companies are leading the path of disruption. In India, Acko is on the forefront, leading and defining this insurance revolution. Acko has raised $42 Mn till and poised to grow rapidly.

What you will do at Acko:

Brand and Media

- Define the brand positioning, and design and deploy strategies to strengthen the Acko brand and build brand equity.

- Work with external agencies & internal team to create brand strategy, and develop a strong differentiated brand

- Lead end to end brand building & marketing execution - offline/online brand campaigns, marketing mix design while maximizing the ROI through market mix modelling

- Develop a deep understanding of Acko's target consumer and become his/her advocate across company initiatives

- Innovate and experiment to accelerate brand scale up

- Design, conduct, and analyse consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

Social Brand Platforms

- Build and manage Acko's online brand platforms (FB, Twitter, LinkedIn etc.) and execute online brand campaigns

- Work with the in-house creative/content team and ensure high quality content development to support paid marketing initiatives

- Work with online marketing groups, communities, influencers & build partnerships to deliver brand message to relevant target group

- Manage ORM for the brand

PR

- Develop PR strategy for Acko and lead the PR agency to drive all activities

Creative, Content, and Internal marketing

- Work with internal teams to help create consumer relevant insurance products, consumer friendly app and website

- Closely work with all creative (offline and digital), media buying and entertainment agencies & ensure high quality output

- Lead the in-house creative/content team and ensure high quality content development to support paid marketing initiatives

Desired Qualifications / Experience

- MBA from a tier 1 institute

- 5 years of experience in brand management with focus on digital/social media marketing

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions