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28/06 Ipshita
HR at Acko General Insurance

Views:1172 Applications:362 Rec. Actions:Recruiter Actions:38

Acko - Manager - Digital Marketing/SEM (4-6 yrs)

Bangalore Job Code: 1280789

What we are looking for:

1. Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionables

2. Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs

3. Analyze data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies

4. Develop and manage a team of permanence specialists

5. Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns

6. Lead strategy design to implementation on always on performance campaigns

7. Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance

8. Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis.

9. Create campaign yearly calendar, plan budgets & guide team to achieve the targets

Requirement:

- Should have a background of Btech / MBA

- 4+ years of hands-on experience in managing the SEM and Display accounts

- Should have agency experience & must have worked with lean team handling multiple verticles / projects

- High sense of Ownership & decision making

- Capable of execution & also strategizing google campaigns

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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