Requirements: - Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEM, Email marketing, retargeting, affiliate marketing, facebook Marketing, video adverts - Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics. - Ability to understand &amp; appreciate the operational challenges of the business - Willingness to work under a demanding and highly performance driven work environment. - Ability to work with a cross-functional team across digital sales, product development, engineering and operations. Role &amp; Responsibilities: - Acquire new customers to drive revenue and growth: - Building channels (SEM, facebook, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences. - Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend Metrics: Monthly users &amp; app installs, conversion rate (Revenue, New customers) - Increase repeat customers to drive revenue and growth: - Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting) - Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats Metrics: Repeat revenue &amp; repeat customers Drive marketing efficiency by: - Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition. - Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates. Metrics: Cost on sales, cost of customer acquisition, cost of traffic. Develop effective marketing communication by: - Understanding product portfolio and offerings working with business and underwriting team - Ideate &amp; conceptualize new marketing and communication ideas resulting in marketing effectiveness - Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital mediums Company Description : Acko is India's first and only all-digital insuretech product company. Through innovative digital products, customised pricing and use of data and technology, we are changing how insurance works, and is perceived by users in India. Although we are solving for the Indian market and are based out of Bangalore, we are part of a global wave of insurtech startups that are creating success through technology and business model disruption - ZhongAn in China, Oscar, Lemonade, Root in the US. We are a well-funded series-C company backed by a slate of marquee investors including Binny Bansal, Amazon, Ascent capital, Accel, SAIF and Catamaran. While FY21 will only be our third year of operations, on the back of a steep growth trajectory the past 2 years, we are expecting strong financial growth. We clocked roughly $20M in premiums (revenue) in our first year of operations and ended FY20 with over $50M in premiums, a growth rate of 150%. Through partnerships with large internet players such as Amazon, Ola, RedBus, Oyo, Lendingkart, ZestMoney, GOMMT group etc, we have reached ~50M unique users. Health is the second largest and fastest growing category in insurance. It is a highly underpenetrated market with many opportunities for innovation and improvement of customer experience. We are launching health insurance as a new business line and are looking for rockstars to join the team.

Bangalore

 Acko - Associate Director - Performance Marketing 

 Acko - Associate Director - Performance Marketing  ,Job Description for  Acko - Associate Director - Performance Marketing  in Acko General Insurance in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for  Acko - Associate Director - Performance Marketing  in Acko General Insurance in  Bangalore for (8-10) years of experience. Apply Now!