jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
06/12 Ipshita
HR at Acko General Insurance

Views:334 Applications:87 Rec. Actions:Recruiter Actions:20

Acko - Assistant Marketing Manager - Engagement & Retention (3-6 yrs)

Bangalore Job Code: 1189940

Roles and Responsibilities :

- Configure and manage communication across multiple channels: Email, SMS, WebPush, App-Push, In-App Banners, WhatsApp, Display

- Set up and manage inbound campaigns for nurturing prospects and cross-selling products

- Craft retargeting campaigns to bring back customers to the right product-fit

- Drive retention by managing the renewal campaigns

- Drive content marketing campaigns using Display and Native advertising tools.

Skills and Competencies :

- Good analytical mindset to figure out what's working and what isn't by looking at data from different perspectives

- Some prior experience with a Marketing Automation tool like CleverTap, WebEngage, MoEngage

- Some prior experience using analytical tools like Google Analytics, Adobe Analytics

- Good written and verbal communication skills.

- Enthusiasm to research and learn even if the topics are boring.

- You have an advantage if you

- Have prior experience working as an Email Marketing specialist

- Know current guidelines for communication around TRAI, ESPs and WhatsApp for Business.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.