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23/03 Sayali Teredesai
Senior Talent Search Executive at Anther HR Solutions

Views:6758 Applications:111 Rec. Actions:Recruiter Actions:36

Account Planner - Quantitative Research - Agency & Brand Consulting Firm (5-10 yrs)

Mumbai Job Code: 1067789

We are looking for Account planner for well known advertising group . Following is the detailed JD for the same.

Job responsibilities :

- Competitive gaming : Study of business models and competitive behaviour of identified competition towards predicting their likely moves, leading to scenario building and powerful strategies for the client - Consumer Insights

- Identification of growth vectors for business and brands : Study of brand equity, competencies and opportunities leading to identification of best growth areas and their sizing.

- Positioning and brand rejuvenation : Study of target audience, competition and client competencies leading to powerful hot-spot strategies and tactics for quick business rejuvenation

- Sales / marketing process improvements : Study of existing way of working, co-creating with the client a remodelled, streamlined and effective process followed by monitoring of its implementation.

- Marketing effectiveness monitoring : Use of analytics and research leading to a measure of marketing efficiency and effectiveness against set objectives. This often followed by ideation with client for improved effectiveness

- The company uses primary and secondary research, proprietary and public domain concepts on a regular basis.

- We are out to recruit a strong pillar of our consulting practice.

Experience :

- Preferably in brand consulting / strategic planning (in one of the top 20 agencies) / mix of qualitative and quantitative research, brand management with a liking for research. A mix of these areas of experience is particularly helpful.

Education : MBA or equivalent from a premier institute

Key skills :

- Excellent understanding of marketing, research and advertising

- Some understanding of the sales process, basics of business finance and analytics

- Reporting to Head of Consulting and analytic Practice.

Please mention clearly your :

Present CTC :
Expected CTC :
Notice Period :

Sayali T
Anther Human Resource Solutions
Talent Search Consultant

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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