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Account Manager - eCommerce/FMCG - IIM/ISB/FMS/MDI (4-7 yrs)
We are hiring an Account Manager for one of our FMCG Client. Pls find below a detailed JD :
The primary responsibility is to handle the e-commerce channel for the premium skincare and cosmetics category to generate revenue and build consumer engagement
The key responsibilities will be :
Brand/Product Management:
- Will be responsible for the product portfolio of the premium skincare category
- Do a Competitor benchmarking and build the positioning of the Brand
- Develop assets of Brand including Brand name, brand identity, elements for branding, packaging and communication material
- Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging
- Work on pricing strategy to ensure positioning is achieved as per brand requirements
Digital Marketing/eCommerce:
- Lead the overall strategy, planning, and execution for all Ecomm platforms
- Drive the overall Digital marketing strategy including campaign suggestions, video concepts, budget management, and hygiene check.
- Digital campaigns management by optimizing key metrics such as CPM, CPV, VTR, CTR etc.
- Continuous improvement in AMS campaigns to reduce ACos and drive business.
- Responsible for website management and deliver activities to drive traffic to the website
- Explainer videos for the products, other promotion videos as and when required
Business Responsibility:
- Manage P&L for the Product Category
- Manage expansion and consumer engagement objectives
What we are looking at :
- Candidates from Skincare, Beauty and Wellness and/or FMCG industry preferred
- Candidates having worked in D2C industry highly preferred
- Candidates should have experience in e-commerce
- Preferable MBA from Tier 1 B School
What We Offer :
- Opportunity to launch a premium brand in an ever growing category
- High visibility role with defined accountability - it's like working in a start-up environment with ample resources
- Competitive Salary and opportunity to make an impact to the business
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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