Account Director/Senior Account Director - Media Marketing

Note : We are looking for incumbents from Agency domain only.





Account Director / Sr. Account Director

- Plan for market share enhancement through targeted marketing programs for each customer as per the Business Plan

- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs and PR)

- Focus on creating new clients / different formats/ new geo expansion as per our strategic plan

- Be the Brand Custodian who ensures a sync between the agency and the client

- Drive expansion initiatives and enhancing brand relevance for the clients

- Create Brand positioning and go-to- market strategy for new clients

- Manage marketing initiatives and brand messaging for new market entry aligning brand aspects to the target consumer profiles of the new market

- Manage Brand consistency across marketing channels

- Build client relationship across the org and reach out to related categories

- Manage targeted customer retention leveraging our model

- Manage and champion the Customer Experience across regions working with Operations, Buying and Planning

- Manage the brand P&L and ensure revenue generation through existing customers

- Drive marketing plan (ATL/BTL) through the product lines

- Deliver targeted measures - design GTMs, communication programs and season/occasion led interventions; media planning and BTL execution by region and by format to drive sales

- Build a Consumer Insights framework to track market trends and altering customer preferences- competitor mapping, customer profiling etc

- Realign ATL BTL programs, digital marketing campaigns and Visual Merchandising based on market and customer insights and ROI

- Develop a strong team aligning them to the Business Goals and impactful responses to stakeholders

- Media planning, negotiation and vendor management

- Ensure smart engagement with secondary and tertiary agencies

- Drive the function on a well-grounded and insights-driven approach to marketing initiatives

- Ensure timely and appropriate responses and actioning from the Marketing Team to the internal customers

- Build a strong chemistry with the internal stakeholders and vendors for efficient execution

Skills Required

- Strategic planning

- Consumer Insights management

- Brand management

- Omni channel marketing