Talent Acquisition Associate at Zyoin
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Account Director - Media Agency (5-15 yrs)
Account Director / Sr. Account Director
- Plan for market share enhancement through targeted marketing programs for each customer as per the Business Plan
- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs and PR)
- Focus on creating new clients / different formats/ new geo expansion as per our strategic plan
- Be the Brand Custodian who ensures a sync between the agency and the client
- Drive expansion initiatives and enhancing brand relevance for the clients
- Create Brand positioning and go-to- market strategy for new clients
- Manage marketing initiatives and brand messaging for new market entry aligning brand aspects to the target consumer profiles of the new market
- Manage Brand consistency across marketing channels
- Build client relationship across the org and reach out to related categories
- Manage targeted customer retention leveraging our model
- Manage and champion the Customer Experience across regions working with Operations, Buying and Planning
- Manage the brand P&L and ensure revenue generation through existing customers
- Drive marketing plan (ATL/BTL) through the product lines
- Deliver targeted measures - design GTMs, communication programs and season/occasion led interventions; media planning and BTL execution by region and by format to drive sales
- Build a Consumer Insights framework to track market trends and altering customer preferences- competitor mapping, customer profiling etc
- Realign ATL BTL programs, digital marketing campaigns and Visual Merchandising based on market and customer insights and ROI
- Develop a strong team aligning them to the Business Goals and impactful responses to stakeholders
- Media planning, negotiation and vendor management
- Ensure smart engagement with secondary and tertiary agencies
- Drive the function on a well-grounded and insights-driven approach to marketing initiatives
- Ensure timely and appropriate responses and actioning from the Marketing Team to the internal customers
- Build a strong chemistry with the internal stakeholders and vendors for efficient execution
Skills Required:
- Strategic planning
- Consumer Insights management
- Brand management
- Omni channel marketing
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