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02/06 Pratyush Medhi
Talent Acquisition at Zyoin

Views:554 Applications:21 Rec. Actions:Recruiter Actions:1

Account Director - Media (7-14 yrs)

Kolkata Job Code: 1104791

Account Director - Bharat Media Group


Position: Account Director (Sales + CS + Planning)

Reporting to Branch head

Exp: 7 years to 14 years

Responsibilities:

- Plan for market share enhancement through targeted marketing programs for each customer as per the Business Plan

- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs and PR)

- Focus on creating new clients / different formats/ new geo expansion as per our strategic plan.

- Be the Brand Custodian who ensures a sync between the agency and the client

- Drive expansion initiatives and enhancing brand relevance for the clients

- Create Brand positioningand go-to- market strategy for new clients

- Manage marketing initiatives and brand messaging for new market entry aligning brand aspects to the target consumer profiles of the new market

- Manage Brand consistency across marketing channels

- Build client relationship across the org and reach out to related categories

- Manage targeted customer retention leveraging our model

- Manage and champion the Customer Experience across regions working with Operations, Buying and Planning

- Manage the brand P&L and ensure revenue generation through existing customers

- Drive marketing plan (ATL/BTL) through the product lines.

- Deliver targeted measures - design GTMs, communication programs and season/occasion led interventions; media planning and BTL execution by region and by format to drive sales.

- Build a Consumer Insights framework to track market trends and altering customer preferences- competitor mapping, customer profiling etc

- Realign ATL BTL programs, digital marketing campaigns and Visual Merchandising based on market and customer insights and ROI

- Develop a strong team aligning them to the Business Goals and impactful responses to stakeholders

- Media planning, negotiation, and vendor management

- Ensure smart engagement with secondary and tertiary agencies

- Drive the function on a well-grounded and insights-driven approach to marketing initiatives

- Ensure timely and appropriate responses and actioning from the Marketing Team to the internal customers

- Build a strong chemistry with the internal stakeholders and vendors for efficient execution

Skills Required:

- Strategic planning

- Media Planning and Platform mapping

- Consumer Insights management

- Brand management with positioning & consistency

- Omni channel marketing

- Communication, Convincing and handing handling

- Awareness in cross functional teamwork.

Women-friendly workplace:

Maternity and Paternity Benefits

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