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01/06 Sushmita
Senior Talent Acquisition at Zyoin Web Pvt Ltd

Views:242 Applications:40 Rec. Actions:Recruiter Actions:7

Account Director - Media (5-12 yrs)

Bangalore Job Code: 1104289

Note: Need People from traditional media Industry experience.

Job Designation: Account Director

Roles and Responsibilities:

- Plan for market share enhancement through targeted marketing programs for each customer as per the Business Plan

- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs and PR)

- Focus on creating new clients / different formats/ new geo expansion as per our strategic plan

- Be the Brand Custodian who ensures a sync between the agency and the client

- Drive expansion initiatives and enhancing brand relevance for the clients

- Create Brand positioning and go-to- market strategy for new clients

- Manage marketing initiatives and brand messaging for new market entry aligning brand aspects to the target consumer profiles of the new market

- Manage Brand consistency across marketing channels

- Build client relationship across the org and reach out to related categories

- Manage targeted customer retention leveraging our model

- Develop a strong team aligning them to the Business Goals and impactful responses to stakeholders ,Media planning, negotiation and vendor management

- Ensure smart engagement with secondary and tertiary agencies

- Drive the function on a well-grounded and insights-driven approach to marketing initiatives

- Ensure timely and appropriate responses and actioning from the Marketing Team to the internal customers

- Build a strong chemistry with the internal stakeholders and vendors for efficient execution.

Skills Required :

- Strategic planning

- Consumer Insights management

- Brand management

- Omni channel marketing

Women-friendly workplace:

Maternity and Paternity Benefits

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