I have been with Accenture for more than five years and I like the diversified role that I play. By offering diversified roles, which gave me the opportunity to learn different processes other than my forte is the way Accenture groomed me into becoming a leader. I believe being a woman in this industry, one can contribute in creating a positive work environment and my one advice to all women considering a career in this industry is to join and...

Garima Dhingra, SAP HR Functional Consultant

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Organization : Enterprise/Marketing & Communications

Location: Bangalore

Level: Manager

Reporting to : Direct reporting to Accenture Media Relations lead for India and Growth Markets Media lead. Dotted line to, Business Areas global media lead; and business and marketing leads.

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world's largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.

Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Accenture Corporate and Recruitment Marketing is now looking for a strong leader to support Global and North American programs.

Job Description :

The Accenture Technology and Operations Media Relations Manager lead media relations efforts for Accenture Technology and Accenture Operations in India by leveraging major marketing initiatives, thought leadership, successful client engagements, alliance partners, and the expertise of Accenture's senior management in relevant areas across technology and operations.

The individual is responsible for: (a) improving the focus, quality and frequency of media coverage; (b) strengthening Accenture's approach to managing its interaction with the media; (c) ensuring that media relations initiatives are consistent with strategic business objectives; (d) developing and disseminating messages and executing media programs that leverage synergies across other Accenture business areas and operating groups; (e) improving Accenture's external profile within the areas supported by our Technology and Operations businesses; and (f) providing communication counsel to business and marketing leadership.

This manager must be able to interpret strategic direction and vision communicated by key leadership to identify media objectives and established clear metrics for the fiscal year. They will be tasked to conceive and execute strategic communications campaigns designed to educate and condition the market for opportunities that help to drive Accenture's business while working closely with integrated Technology and Operations marketing teams and Corporate Communications colleagues.

Key Responsibilities:

- Develop and manage relationships with key reporters relevant to Technology and Operations.

- Collaborate with business area marketing leads and relevant business executives to develop media strategies, content and appropriate tactics designed to generate maximum media impact in support of business objectives.

- Works with relevant media leads to support the development and application of the business areas- marketing team's messages, as well as major Accenture marketing initiatives, best client engagements and the expertise of Accenture's senior management, and tailor appropriately for media.

- Coordinate with global issues management on all engagements, situations or circumstances that could result in negative media coverage.

- Identify parties who need to be involved either directly or indirectly on media opportunities and activities (e.g., cross--business operating groups or cross-functional areas, local image, capability groups, etc.)

- Manage agency and internal resources in support of media relations activities.

- Write and edit news releases, working closely with relevant marketing leads, client engagement teams and other senior executives, client contacts, others as appropriate.

- Serve as subject matter expert in media relations and communications for others inside Accenture.

- Brief relevant senior executives and media team members on media issues related to the key business areas with

Technology and Operations.

- Tailor corporate messages, as appropriate, to the business areas.

- Coach/train designated senior spokespersons and others representing the company externally on effective interactions with the media.

Basic Qualifications:

- Bachelor's degree or other four-year university degrees

- Minimum of 12-14 years' experience in media relations/corporate communications (corporate or agency experience preferred)

Knowledge and Skills Requirements:

- Excellent written and oral communications skills. Superior writing capabilities are essential.

- Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitch letters, bylined articles, op-eds, etc.

- Social media (blogs, Twitter, Facebook, LinkedIn, Google+) familiarity and skills required

- Broad understanding and skills in strategic marketing and communications, especially in the area of specialization or crossing more than one functional/technical area.

- Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others.

- Broad knowledge of key issues and trends in and affecting the technology and business process outsourcing industries.

- Broad overall business acumen and knowledge of Accenture's areas of business.

- Strong project management, budget management skills.

- Ability to manage multiple projects under tight deadlines

- Passion for executing deliverables and programs that are of the highest quality, fully support Accenture's business strategy and are in line with or exceed leadership expectations.

- Strong negotiation and conflict-management skills to resolve complex or disputed issues.

- Ability to influence the highest levels of leadership within Accenture's large, matrixed organization through relationship-building and strong executive-level presence.

- Strong teaming skills an ability to work autonomously and independently, yet integrate appropriately with Marketing & Communications colleagues across other business areas, operating groups, geographies, capabilities groups, Corporate Communications.

Accenture does not provide relocation assistance.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

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