Zonal TA Specialist at Abbott Healthcare Ltd
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Abbott - Senior Brand Manager - Consumer Health (4-8 yrs)
Job Title: Sr Brand Manager
Location/Site: Mumbai
Department/Division/ Unit: Consumer Health
Reports To: Head Marketing- Consumer health
Primary Function / Primary Goals / Objectives:
- To lead brand annual plans in line with the strategic objectives of the brand.
- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.
- Create product and advertising concepts and test them with consumers/ customers
- New product development- Handling the innovation funnel from idea to execution
- Continuously measure and plan to enhance brands equity and market share
Major Responsibilities:
- Insight mining to get new product ideas with a strategic fit to our business
- Managing a cross-functional team to deliver on new launch, promotion and renovation networks for the brand X
- Manage creative and media agencies to deliver creatives and media planning/deployment
- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders
- Manage the brand P & L with efficient management of A & P and costs
- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.
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