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18/09 Rinkal
Zonal TA Specialist at Abbott Healthcare Ltd

Views:4523 Applications:110 Rec. Actions:Recruiter Actions:0

Abbott - Senior Brand Manager - Consumer Health (4-8 yrs)

Mumbai Job Code: 744693

Job Title: Sr Brand Manager

Location/Site: Mumbai

Department/Division/ Unit: Consumer Health

Reports To: Head Marketing- Consumer health

Primary Function / Primary Goals / Objectives:

- To lead brand annual plans in line with the strategic objectives of the brand.

- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.

- Create product and advertising concepts and test them with consumers/ customers

- New product development- Handling the innovation funnel from idea to execution

- Continuously measure and plan to enhance brands equity and market share

Major Responsibilities:

- Insight mining to get new product ideas with a strategic fit to our business

- Managing a cross-functional team to deliver on new launch, promotion and renovation networks for the brand X

- Manage creative and media agencies to deliver creatives and media planning/deployment

- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders

- Manage the brand P & L with efficient management of A & P and costs

- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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