Abbott - Manager - Marketing

Marketing Manager

JD:

FINANCIALS, PROFITABILITY & BUDGETARY CONTROL

- Achieve Market Share, bottom-line targets, top line & profitability.

- Operational Budgetary controls for cost and profit management.

- Risk Management in accordance with inventory/outstanding norms.

- Allocation of financial resources in line with business objectives and market potential.

- Evaluate investments through ROI analysis.

BUILDING BRANDS / THERAPY

- Create impactful communication and campaign to build brands and therapies in the Division

- Improve Specialty Coverage and Therapy Focus

- Analyze market conditions and forecast sales and market share.

- Implement Innovative and Creative Business Solutions to grow market/prescription base.

- Align division goals to organizational goals as measured by broad plans.

- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

- Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)

- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

- Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio

- Undertake fieldwork to establish a strong connect with KOLs

- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

PEOPLE AND PERFORMANCE MANAGEMENT

- Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

- Foster performance driven culture in marketing team.

- Liaise with training and HR on succession planning for team's upward movement Recommend appropriate rewards and recognition to retain talents

- Coach, guide and develop the brand managers / group brand managers in his / her team

- Collaboration with Sales team for effective and result oriented execution

CORPORATE GOVERNANCE

- Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring

- Enduring values - facilitating communication of the same to all personnel across the country.

- Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.