Abbott - Head - Marketing - Medical Device

Head - Marketing - Medical Device

- Understanding of the market dynamics in the countries related to the products, public health and the economic environment, to identify possibilities to gain market share.

- Permanent update of knowledge of resources and competitor activities to secure effective product placement and to gain advantage in competition

- Planning and achievement of strategic programs for effective market launches of products supporting to reach sales and profit targets

- Design and leadership of a high performance marketing organization by hiring, training, coaching and developing employees by optimal adoption resources

- Appropriate communication of the APAC marketing vision, strategy and targets by supporting interdivisional collaboration to reach business targets

- Creation of on-time marketing information, product-forecasts, business-reports and other information for purpose of the local and APAC management

- Coordinate, maintain KOL relationship and sponsorship of our product

Main tasks and responsibilities:

- Development and support of sales aids for the SH sales force and support with the customer

- Edition of supporting material: specialist literature, Abbott literature, competitor information, adaptation to local market needs, incl. supervision of planned and accomplished activities

- Initiation and planning of product specific trainings in coordination with the marketing and education manager: Internal and external presentations, talks, product trainings in hospitals, workshops

- Participation to congresses, workshops and scientific events and propagation of information to colleagues (also new product information of competitors)

- Continuous survey of market and competitor activities and analysis of market and competitor figures

- Initiation of marketing activities: e.g. mailings, champagnes, round tables, symposia

- Support of sales force for the development of action plans

- Support and supervision of classical marketing and education activities

- Do all necessary to avoid/minimize scrap costs

- Meet all rules concerning the Quality Procedures needed in this position and follow all changes when being informed from Quality Coordinator, Trainings in LMS, etc.

- Represent the Company in a professional manner and with highest integrity and performance as a good Corporate Citizen.

Key Competencies:

- Strong marketer with Industry experience of Medical Device/Healthcare industry / combination of Corporate and Management Consulting

- Strategic thinker with an ability to drive the business and shape up the portfolio

- Result driven approach and Strong influencing skills

- People management experience

- Blend of sales and marketing will be an added advantage

Education - Candidate from premier b-school / good pedigree with over 7-8 years relevant experience.