21/09 Arunima Mishra
Senior Manager at Abbott

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Abbott - Head - Marketing Excellence (10-16 yrs)

Mumbai Job Code: 850049

Education Required:

Candidates with post-graduation degree in management from tier I/II business school

Experience/Training Required:

- Minimum 10 years of proven ability in strategic analysis and marketing with at least a few years of exposure to Advertising/media agencies

- Exposure to Healthcare/Pharma industry would be preferred

- Knowledge of FMCG, Agency and research would be an added advantage

Primary Job Objective -

- Leads the development of an external Abbott image program to increase the familiarity and favourability of the organization across key customer segments.

- Works closely with the Senior Leadership Team to create, develop and implement a strategic and tactical integrated marketing plan for the organization.

- Must work across boundaries with different lines of business, and with regional leaders to develop key strategies, plans and tactics to increase the organizations image and reputation.

- Maintains responsibility for the positioning of the corporate brand externally

- Leads cross-divisional marketing team(s) to create, operationalize, and implement the integrated marketing plan

Core Job Responsibilities:

- Manages the core activities in marketing excellence across the spectrum of Market Research, initiatives around building Marketing Capability and Insights.

- Geographic scope of operation tends to be at the country level.

- Contributes to business planning at the executive level to develop a marketing strategy consistent with the organizations overall mission, vision, and objectives.

- Leads annual brand planning exercising and is responsible for challenging insights and recommendations of Product Managers

- Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.

- Select and manage ongoing relationships with vendors / external partners

- Adjust marketing strategy and plans to meet changing markets and competitive conditions.

- Works with the Senior Leadership team to develop and implement an external identity image campaign across multiple channels (radio, sponsorships, primetime T.V., in-office, internet, etc.) and audiences (consumer, healthcare professionals, investors etc.).

- Responsible for conceptualization, launch and implementation of the external identity to include national market, appropriate channel mix, key messaging by target audience, internal engagement and media scenarios.

- Develop criteria and identify overarching brand positioning by audience and across the organization.

- Recommend customer research to identify and define relevant and meaningful messages and tactics nationally.

- Create, develop and manage the corporate strategic marketing plan (short and long term).

- Develop tactical plans to execute marketing strategy

- Manages & drives tactical cross business unit corporate events in collaboration with the marketing leads of respective business unit.

- Manages a lead strategy/advertising/integrated marketing firm to manage all marketing communications Head

- Responsible for the development, implementation and management of performance metrics and measurements to track brand familiarity, awareness and preference for organization across key constituencies.

- Interfaces with business unit marketing leads to ensure continuity across marketing efforts to ensure consistency.

Supervisory/Management Responsibilities:

Direct Reports: Nil

Indirect Reports: Nil

Position Accountability/Scope:

- The position is based in the Corporate Office, Mumbai. However, the position may require traveling for field visits across the country.

- To align with and participate actively in organization led initiatives periodically.

- To understand and comply with the organization Code of Ethics.

Women-friendly workplace:

Maternity and Paternity Benefits

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