Primary Function / Primary Goals / Objectives : - To lead brand annual plans in line with the strategic objectives of the brand. - Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets. - Create product and advertising concepts and test them with consumers/ customers - New product development- Handling the innovation funnel from idea to execution - Continuously measure and plan to enhance brand's equity and market share Major Responsibilities : - Insight mining to get new product ideas with a strategic fit to our business - Managing a cross-functional team to deliver on new launch, promotion and renovation networks for the brand X - Manage creative and media agencies to deliver creatives and media planning/deployment - Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders - Manage the brand P &amp; L with an efficient management of A &amp; P and costs - Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards. - Maintains close collaboration with sales team to support them in with local opportunities through micromarketing KEY REQUIREMENTS : COMPETENCIES : - Consumer mindset with a flair to create new consumer solutions - Ability to write and test creative concepts - Evaluate a creative outcome - Strategic thinking - Analytical skills - Strong interpersonal skills - A high degree of social confidence and presentation skills - Effective project management skills - Drive for results Minimum Skill, Education, Experience : - MBA in Marketing or General Management from reputed institute/university - Relevant business experience in FMCG/ OTC sector

Metros

Abbott - Senior Brand Manager - Consumer Care 

Abbott - Senior Brand Manager - Consumer Care  ,Job Description for Abbott - Senior Brand Manager - Consumer Care  in ABC in  Metros for (6-10) years of experience. Apply Now!

Job Description for Abbott - Senior Brand Manager - Consumer Care  in ABC in  Metros for (6-10) years of experience. Apply Now!