Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
11/12 Rinkal
Zonal TA Specialist at Abbott Healthcare Ltd

Views:2882 Applications:684 Rec. Actions:Recruiter Actions:0

Abbott - Brand Manager - Consumer Care (5-8 yrs)

Mumbai Job Code: 774470

JOB DESCRIPTION :

Abbott India :

Job Title : Brand Manager

Location/Site : Mumbai

Department/Division/ Unit : Consumer Care

Grade : 16

Reports To : Head Marketing- Consumer Care

PRIMARY FUNCTIONS/ JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES :

Primary Function / Primary Goals / Objectives :

- To lead brand annual plans in line with the strategic objectives of the brand.

- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.

- Create product and advertising concepts and test them with consumers/ customers

- New product development- Handling the innovation funnel from idea to execution

- Continuously measure and plan to enhance brand's equity and market share

Major Responsibilities :

- Insight mining to get new product ideas with a strategic fit to our business

- Managing a cross functional team to deliver on new launch, promotion and renovation networks for the brand X

- Manage creative and media agencies to deliver creatives and media planning/deployment

- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders

- Manage the brand P & L with an efficient management of A & P and costs

- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.

- Maintains close collaboration with sales team to support them in with local opportunities through micro- marketing

JOB SPECIFICATIONS :

Minimum Skill, Education, Experience :

- MBA in Marketing or General Management from reputed institute/university

- 5 to 8 Years of relevant business experience in FMCG/ OTC

KEY REQUIREMENTS :

COMPETENCIES :

- Consumer mindset with a flair to create new consumer solutions

- Ability to write and test creative concepts

- Evaluate a creative outcome

- Strategic thinking

- Analytical skills

- Strong interpersonal skills

- A high degree of social confidence and presentation skills

- Effective project management skills

- Drive for results

Accountability / Scope :

Summary of Position :


- This position will be instrumental in driving growths for a strong flagship brand through Innovation and NILG (Non- innovation led growth) initiatives. The position will also work on opportunity areas in OTC space to drive the organization agenda for building a strong consumer driven OTC portfolio.


- The job will also include life cycle management of existing brands through consumer insight mining and customer/ business understanding. This role will involve a frequent interaction with field force and one key KPI would be to drive micro-marketing initiatives for brand growths and creating interest in the new brands with the Field Force.

- There will be a high cross functional interaction to drive key projects. Strategic and analytical abilities to analyze information and create solutions for the brand.


- Social confidence and the ability to speak in a clear and articulate manner are important. Ability to read behavioral cues and establish/maintain close business relations is critical. Ability to persuade and influence without direct control is also important

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.