Zonal TA Specialist at Abbott Healthcare Ltd
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Abbott - Brand Manager - Consumer Care (2-4 yrs)
- Minimum 2 years of experience as Brand Manager in FMCG sector
- Candidate should have worked on New launch and end to end Brand Management Cycle.
Primary Function / Primary Goals / Objectives :
- To lead brand annual plans in line with the strategic objectives of the brand.
- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.
- Create product and advertising concepts and test them with consumers/ customers
- New product development : Handling the innovation funnel from idea to execution
- Continuously measure and plan to enhance brand's equity and market share
Major Responsibilities :
- Insight mining to get new product ideas with a strategic fit to our business
- Managing a cross functional team to deliver on new launch, promotion and renovation networks for the brand X
- Manage creative and media agencies to deliver creatives and media planning/deployment
- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders
- Manage the brand P & L with an efficient management of A & P and costs
- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.
- Maintains close collaboration with sales team to support them in with local opportunities through micro- marketing
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