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HR at Aakash Educational services Ltd
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Aakash Educational Services - Offline & BTL Marketing Role (6-14 yrs)
Aakash Educational Services
Key Responsibility & Ownership for the position :
1. Creating and executing a BTL & offline marketing strategy & plan.
2. Developing and managing offline prospecting and remarketing campaigns
3. Acquisition of customers through various modes of offline marketing.
4. Measuring & Monitoring return on advertising spend for efficient ROI Role Description
1. Customer Acquisition :
- Drive footfall & conversion for NEET PG program.
- Plan & execute strategies for offline acquisition of customers.
- Planning and executing all BTL activities
- Events (College fests, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand placement (OOH, Fixed branding)
- Working with field sales team in executing BTL activities jointly.
2. Analytics :
- Monitor, track, analyse and report output of various initiatives & BTL campaigns.
- Analyse the leads & pass on to relevant channels for conversion.
3. Brand Awareness :
- Create and execute strategy to drive awareness and consideration for NEET PG
- Creation and implementation of the monthly/ quarterly/ annual activity calendar.
- Ensure brand consistency in all the marketing activity.
- Organize and participate in events to build community and boost brand awareness
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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