HR at Aakash Educational services Ltd
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Aakash Educational Services - Offline & BTL Marketing Role (6-14 yrs)
Aakash Educational Services
Key Responsibility & Ownership for the position :
1. Creating and executing a BTL & offline marketing strategy & plan.
2. Developing and managing offline prospecting and remarketing campaigns
3. Acquisition of customers through various modes of offline marketing.
4. Measuring & Monitoring return on advertising spend for efficient ROI Role Description
1. Customer Acquisition :
- Drive footfall & conversion for NEET PG program.
- Plan & execute strategies for offline acquisition of customers.
- Planning and executing all BTL activities
- Events (College fests, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand placement (OOH, Fixed branding)
- Working with field sales team in executing BTL activities jointly.
2. Analytics :
- Monitor, track, analyse and report output of various initiatives & BTL campaigns.
- Analyse the leads & pass on to relevant channels for conversion.
3. Brand Awareness :
- Create and execute strategy to drive awareness and consideration for NEET PG
- Creation and implementation of the monthly/ quarterly/ annual activity calendar.
- Ensure brand consistency in all the marketing activity.
- Organize and participate in events to build community and boost brand awareness
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