HR at Aakash Educational services Ltd
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Aakash Educational Services - Manager - Marketing (5-8 yrs)
Hiring Marketing Manager
- Develop and implement marketing communication strategy for the Aakash BYJU'S classroom business
- Work closely with stakeholders ; business, academic, product, tech, regional, branches teams to further our brand building, leads acquisition and customer engagement activities for the business
- Utilize data to measure success and effectiveness of campaigns
- Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
- Execute for digital marketing communication for Aakash BYJU'S classroom
- Handle website communication, landing pages, emails, newsletters, SMS, CRM marketing
- Manage marketing automation and communication journeys using CRM tools
- Responsible for content tonality and adherence to brand guidelines
- Measure campaign effectiveness via Google Analytics, LMS (Salesforce), WebEngage
- Deliver creative service as requested by all stakeholders and departments, including academics business, regional teams and branches
- Plan and execute web and online collateral and marketing strategies
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