Aakash Educational Services - Manager - Digital Performance Marketing

Key Responsibility & Ownership for the position:

1. Creating and executing a performance marketing strategy & plan.

2. Developing and managing digital prospecting and remarketing campaigns.

3. Acquisition of customers digitally by ensuring Traffic & Conversion.

4. Growth in share and revenue from digital channel.

5. Measuring & Monitoring return on advertising spend (ROAs).

Role Description :

1. Customer Acquisition :

- Drive traffic & conversion for NEET PG program.

- Plan & execute strategies for digital acquisition of customers.

- Manage & Execute campaigns across all digital channels to drive strong return on investment and efficient customer acquisition.

2. Analytics :

- Monitor, track, analyse and report on performance at social media platforms using tools such as Google Analytics.

- Analysing no of users & sessions, average session duration, average pages per session, Ratio of new to returning users, Bounce Rates, Google Ads, search consoles & modifying strategies.

- Mapping the flow of website/ APP visitors to a set of specific funnel steps that result in conversions or signups.

3. Brand Awareness :

- Create and execute strategy to drive awareness and consideration for NEET PG

- Creation and implementation of the monthly/ quarterly/ annual activity calendar.

- Ensure brand consistency in all the marketing activity.

- Make Aakash NEET PG program the preferred choice for students.