HR at Aakash Educational services Ltd
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Aakash Educational Services - Head - Performance Marketing (4-8 yrs)
Hiring Performance Marketing Head
Role Description :
The role involves managing performance marketing channels (Google, Facebook, Native,and other ad platforms) to promote the brand and drive business growth. It also involves working with various stakeholders (internally & externally) and running day-to-day management of projects and ensuring that they are completed successfully
Key Responsibilities :
- Responsible for overall online marketing strategy - Plan, manage and execute digital marketing campaigns end-to-end
- Create performance & social media campaigns and strategies for programs including budget planning, implementation and continuously tracking & improving ROAS
- Ensuring brand consistency in marketing across platforms
- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
- Measure & report performance of all digital marketing campaigns/Channels and assess against goals (ROI & KPIs)
- Identify new trends in Digital Marketing & evaluate new technologies and find newer ways of automation
- Work with other team members to hit the organizational goals & objectives
Requirement :
- 4-8 years of experience in digital marketing
- In-depth understanding of Google Ads and Social media marketing
- Martech experience & digital automation experience is a major plus
- Experience in lead generation, user journey optimization will be an added advantage
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