99 Acres - Manager - Digital Marketing - IIM/ISB/MDI/FMS

About Info Edge :

InfoEdge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

About BU : 99 Acres

99acres is a gateway to one of the fastest-growing property markets of the world for buying, renting and selling of all types of properties in India. With over 9 million visitors visiting the website every month looking for real estate solutions, 99acres.com has over 10 lakh residential and commercial property listings and over 1.5 lakh new projects.

Title : Digital Marketing Manager

Required Educational Qualification: MBA from top tier institute

Job Objective : A digital marketing manager will be responsible for developing, implementing and managing online marketing campaigns that promote 99acres. He or she will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Job Description :

- Planning and developing overall digital marketing strategy and roadmap

- Create, manage, and analyze all digital campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics through Google, Facebook and other sources

- Monitor & optimize ROI driven campaigns regularly to meet acquisition and budget goals

- Collaborate & lead with the brand team in devising communication strategy (creative & messaging) & bringing this to life

- Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns

- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis

- Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI

- Drive market research and gain insight into competitor strategies & consumer insights & act on them

- Create proof of concept basis the internal/industry knowledge / consumer insight/ brand information

Required Skills :

- In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics, Attribution platforms etc.

- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability

- Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance

- Suggest leading practices, latest tools and technologies & drive implementation / continuous improvements

- Demonstrates project management skills and owns end-to-end campaign delivery

- Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same

- Passion for digital technologies and utilizing different digital marketing channels

Why Join Us :

- This is a unique opportunity to work on innovative and disruptive technologies that are shaping the future of the industry. We are looking for candidates who are willing to work passionately in a fast-paced environment and are ready to enhance their skills by learning something new. Being a part of the InfoEdge team, you will be engaged in innovations, product development, integration with mobile and social media, technology, research and development, quality assurance, sales and marketing.

To learn more about Info Edge visit http://www.infoedge.in/