04/12 Ridhi Menon
Lead Talent Acquisition at 92.7 Big FM

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92.7 BigFM - Senior Business Partner - Sales (8-10 yrs)

Mumbai Job Code: 640896


Intake, Ideation and Planning

- Deep understanding of the clients business, brand and category in which they compete.

- Technical knowledge of the Product to take care of On Spot Branding/Placement with Client

- Develop new strategies, tactics, and plans for future growth of company's database.

- Understand the client goals and needs and clearly articulate the objectives of the initiative.

- Strategic involvement, able to develop a brief that is compelling and that inspires and identifies a clear outcome along with how success will be measured.

- Assemble and brief the team and facilitate ideation, always looking for ideas that are big and offer the greatest impact on the clients business.

- Review project and creative briefs to ensure overall strategic direction in on-target.

- Develop case studies on clients- business

Challenges & opportunities Risk Management

- Supports in analyzing the key issues and risks and assess business impact

- Drive effective communication of issues and risks to the client when relevant to the senior clients

- Set project quality and performance standards. Assess and manage risk within, and across, multiple projects

- Responsible for ensuring that the forecast for their portfolio of business is clean and updated in a timely manner

- Responsible for a thorough understanding of and the up to date maintenance of the P&L for their portfolio of business

- Effective and Favourable Negotiations: Proficient in navigating quarter close risk on contracts and cash

Revenue Growth, Client Acquisition, Account Management

- Structure and manages integrated, multi-track projects

- Responsible for ensuring that the account plan is a comprehensive, multi-layered strategy.

- Works closely with the business development team to explore and drive plans to penetrate the identified opportunities. 

- Ownership of monthly, quarterly and annual revenue and margin targets aligned with business goals

- Solid understanding of negotiation tactics and ensures we put a price on demands and never make a concession without getting something in return

- Review overall program metrics and creative to ensure compliance to quality on all client deliverables set forth in the creative brief

Client Relationship

- Drive strategic initiatives for clients towards specific measurable business goals

- Establish relationship framework for the relationship in collaboration with the client and agency partners

- Build and manage senior client relationships (expectations, communications, escalation, etc.)

- Understand the client's culture, capabilities, team structure and take decisions to ensure success for the client

- Manage client expectations/perceptions

- Prioritise key clients basis seasonality & spending patterns and basis past trends

- Map the organogram and the identify key decision makers in each client's setup

Capability Development

- Communicate client objectives to all team members to ensure consistency

- Communicate and disseminate client requests to internal teams; manage internal communications and external communication with vendors, media partners

- Drives succession planning for the key roles on the account

- Inspires, coaches and mentors junior team members

- Build a positive, collaborative working environment for the team

- Actively get involved in company events such as hiring, training and internal initiatives.

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