4700BC Popcorn - Head - Marketing & Brand Management

Company Description :

4700BC Popcorn is India's first Gourmet Popcorn brand, serving more than 25 Flavours across Cheese, Caramel, Chocolate and Candy. We prepare Gourmet Popcorn using authentic techniques, finest ingredients, ensuring richness and freshness in every kernel. Gourmet Popcorn is one of the newest food item in the market, which is healthy, innovative and lovable by all ages. Our brand has already received numerous accolades from industry experts and media editors, and awarded as the - Most Innovative Product of the Year- in 2014 by Restaurant India.

Job Brief :

We are looking for a Head of Marketing who'll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities :

- Craft strategies for all Marketing domains viz Digital, Advertising, Communications and Creative

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness