3EA - Business Analyst - Marketing - eCommerce

Job Objective:

To be responsible for managing client E-Commerce portfolio to help our clients improve their web presence. As an E-Commerce account manager, you should have solid experience in marketing with a customer service approach and should also have a clear idea of how digital tools add value to E-Commerce strategy and performance.

Role and Responsibilities

- Act as the point of contact for clients for digital management matters

- Build strong, long-term client relationships and maintain frequent contact

- Set digital strategies for your assigned customers, considering their specific requirements

- Suggest, design and implement digital projects to increase customer ROI

- Address client queries effectively and in a timely manner

- Optimize web content to increase traffic and improve SEO

- Present social media strategies to clients

- Report on web performance metrics

- Analyze digital campaigns success

- Study company profile and operations to understand its E-Commerce needs

- Conduct research to identify industry trends and commercial opportunities

- Develop and implement an E-Commerce strategy according to objectives and budget

- Give direction to Marketing efforts with the most effective methods and tools

- Monitor E-Commerce projects and analyse results

- Write reports with suggestions for improvements and new ideas

- Design social media strategies to achieve targets

- Administer all client accounts ensuring up-to-date content

- Liaise with writers and designers to ensure content is informative and appealing

- Train internal teams to integrate and maintain a cohesive social media strategy

- Stay up-to-date with digital technology trends

Qualifications and Education Requirements

- The candidate should have Bachelor's degree and MBA in Marketing with additional certification is preferred. The candidate should have minimum two years of industry relevant experience.

Preferred Skills

- Excellent interpersonal and communication skills (written, verbal, and presentation), positive attitude, and willingness to go the extra mile

- Strong analytical and critical thinking/ problem-solving skills. Business mindset to understand the rationale behind the transactions and ability and willingness to dive deeper into industry issues and bring greater insights for our clients

- Strong computer knowledge, including good working knowledge of Microsoft Word, Excel, and PowerPoint