3EA - Business Analyst - Marketing Domain

Job Objective:

- To be responsible for studying company profile and operations to understand its marketing needs, conducting marketing research to identify industry trends and commercial opportunities and developing and implementing a marketing strategy according to objectives and budget of the client.

Role and Responsibilities

- Study company profile and operations to understand its marketing needs

- Conduct marketing research to identify industry trends and commercial opportunities

- Develop and implement a marketing strategy according to objectives and budget

- Prepare detailed proposals and marketing plans

- Advise on branding, positioning, communications and other marketing issues

- Give direction to marketing efforts with the most effective methods and tools

- Liaise with marketing department of client and external vendors

- Monitor marketing projects and analyse results

- Write reports with suggestions for improvements and new ideas

- Design social media strategies to achieve marketing targets

- Administer all client social media accounts ensuring up-to-date content

- Liaise with writers and designers to ensure content is informative and appealing

- Train internal teams to integrate and maintain a cohesive social media strategy

- Stay up-to-date with new digital technologies and social media best practices