1Tab - Content Marketing Role - Social Media & Digital Communication

1Tab is looking for a result-driven Content Marketing Professional. Self-driven individual capable of delivering digital marketing campaigns for the company with the purpose of generating leads.

Job Description:

- This role requires a brand publisher mindset. The content our audience is looking for should get reflected in blogs, articles, Social Media and various online forums. Ensure strong web presence

- Develop and manage Social Media and Editorial Calendars to include content categorization, development, distribution. Ensure deadlines are met

- You will be responsible for setting up, implementing and managing company's digital marketing channels

- Experience in Digital publishing is expected for this role. Channel Management of digital content hubs including emailers/newsletter distribution and Facebook, Instagram, YouTube, Twitter, etc. that aligns with our brand vision, builds meaningful community connections and interactions, and encourages authentic engagement

- Managing workflow with creative resources, content writers and others

- Email campaigns, blogs, forums, ebooks, whitepapers, infographics, guides, display marketing tools to generate leads

- Familiarity with the web design. Managing the updates on company websites. Delivering key tasks in usability, design, content and conversion of the company websites

- In-depth knowledge of PPC and SEO and various keyword tools and elements which are relevant to Content Marketing.

- Reporting on all campaigns and making changes where necessary

- Accountable for all content marketing initiatives

- Passion for digital technologies and various digital marketing channels

- Independently manage creatives and provide ideas on content and creatives

Requirements:

- Minimum of Bachelor's/PG degree in Mass Communication or a relevant field that is essential for this role.

- 2-4 years of experience into digital marketing channels including performance marketing in B2B and B2C environments

- Project management skills and understanding how to manage the priorities and focus on the delivery

- Experience in managing SEO, marketing database, emailers, social media and display advertising campaigns

- Solid knowledge of WebTrends, Google Adwords and Google Analytics

- You must be fully up-to-date with the latest trends and best practices

- Sense of ownership and time-management skills to meet deadlines

- Good knowledge and experience with best practices for Google Analytics, YouTube, Instagram, LinkedIn, Facebook, etc.