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27/07 Lucky Sinha
HR Lead at Odicea Distribution Technologies Pvt Ltd

Views:1261 Applications:310 Rec. Actions:Recruiter Actions:15

1K Kirana Bazaar - Brand Manager - IIM/MICA (4-9 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 1132016

Job Description:

- Develop the brand architecture

- Drive brand narrative through exceptional & meaningful storytelling that resonates with the audience

- Develop brand communication approach for relevant audiences - customers, partners, employees, community etc

- Bring alive the brand experience at every touchpoint - identify critical touchpoints in the brand journey, and undertake specific initiatives to enhance the brand experience

- Establish and maintain brand budgets

- Conduct market research and analysis to evaluate trends, brand awareness and competition

- Support brand sponsorships, PR and thought leadership interventions

- Drive cross functional collaboration

- Oversee the production of advertisements, creatives and other promotional material

Profile Requirement :

- MBA Marketing from IIM/MICA preferred

- 4+ years of experience in brand management or brand marketing

- Experience managing a brand across multiple markets, prior experience in T2/T3 & beyond markets would have a slight edge

- Strategic thinker able to identify long-term opportunities and trends

- Strong research and analytical skills

Women-friendly workplace:

Maternity and Paternity Benefits

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