Crompton Greaves Consumer Electricals Reviews by Employees

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Primary Objective Lead and optimize performance marketing efforts for Crompton across E-commerce platforms to drive revenue growth, increase brand visibility, and deliver strong ROI in alignment with Cromptons digital-first strategy. The role involves working closely with our agency partnerto maximize ROI, drive market share, and seamlessly integrate efforts across e-commerce and hyperlocal Quick Commerce channels. Key Responsibilities Campaign Strategy & Activation - Design, launch, and continuously optimize campaigns across E-commerce platforms to achieve business objectives. - Conduct deep keyword research, audience targeting, bid management, and A/B testing to maximize impact. Performance Monitoring & Optimization - Track and improve key metrics: ACoS, ROAS, CTR, CPC, CVR, and sales velocity. - Perform daily and weekly optimizations to refine budget allocation, keyword targeting, and creative assets. KPI Management & Reporting - Define KPIs in partnership with leadership. - Prepare weekly/monthly performance reports with actionable insights and trend analysis. Listing & Content Enhancement - Work with the content team to optimize listingstitles, bullet points, images, A+ contentfor better organic discoverability and conversion. Cross-functional Execution - Collaborate with sales, product, supply chain, and creative teams to align inventory, promotions, and creatives. - Liaise with Amazon/Flipkart Teams and leverage marketplace best practices and tools. Qualifications: - MBA from Tier I business school with 2-3 yrs work experience Experience : - E-commerce experience in FMCG/FMCD/FMEG companies - Minimum 2 years' experience in E-commerce marketing including responsibility for campaign development and strategy - Understands marketing tools like AMS, Pi, Iris, etc. - Experience with A/B and multivariate experiments - Agency management + work across cross functional teams Skills & Competencies: Technical Skills: - Proficiency with Amazon Advertising Console and Flipkart Ads Manager. - Strong analytical ability (Excel, Google Sheets, AMS analytics). - Experience in marketplace SEO and content optimization. - Experimental mindsetA/B testing and CRO techniques. Behavioural Traits - Data driven decision-making, with the ability to translate numbers into strategy. - Excellent communicationclear updates, persuasive stakeholder management. - Proactive mindsettakes initiative, owns outcome. - Collaborative teamwork, working across internal and external partners to drive goals. - Must have worked in a fast-paced organizations - Digital and Ecommerce agency - Product marketing team - Ecommerce sales team - Brand and Insights team Why Join Crompton? - Play a pivotal role in shaping Cromptons e commerce success story. - Be part of a legacy brand embracing digital transformation and innovative marketing. - Work in a high-energy, cross-functional environment with measurable impact.

Mumbai

Crompton Greaves Consumer Electricals - Manager - eCommerce Marketing (2-3 yrs)

Job Description for Sr. Product Manager - Outdoor Lighting Location - Mumbai - The Product Management function is a pivotal function as it sits at the intersection of lighting expertise, technology and business needs to bring transformational products to market. In this role, you will be responsible business strategy as well as lifecycle management of products. - You will be required to work closely with the BU leadership, Technology, Purchase and Business Development team to develop lighting products for outdoor application (Street, flood, City beautification) working with end customer for approval, establishing OEM ecosystem and deliver as per customer requirement. - It will also involve working closely with our client facing teams and end-customers for implementation of proofs of concept projects, gathering insights and planning future product development. Job Description: - Understanding current market for outdoor lighting and developing product strategy and developing suitable roadmap. - Identify market requirements, translate them into product requirements, and collaborate with technology, quality, operations & support teams to drive execution. - Ensure that features are correctly scoped, designed, built and launched on time - Responsible for product launch with necessary communication support - Ongoing product support, enhancements and life cycle management for existing products - Work with business development team to propagate the use of products - Monitor execution against both the roadmap and on business commitments - Responsible for top line and bottom line for the segment - Managing pricing for projects and offering innovative solutions - Presentations to architects, consultants and end customer explaining the product positioning and differentiation. - Product training of stakeholders viz, sales team, distributors of features and positioning. Skills & Experience: - Electrical or Electronics Engineering. MBA will be preferred. - Domain expertise of Min 6-10 yrs in related products - knowledge of product management methods and tools used in translating needs into features and benefits. - Min 3-5 yrs experience on product management - Result oriented mindset to achieve business targets - Focused approach on understanding and developing profitable strategies - Ability to work with cross functional teams. - Awareness of trends in the market related to new emerging technology - Strong technical, Process and problem-solving proficiency. - Unparalleled attention to detail, multitasking and organizational capacity. - Demonstrated business acumen, and cross collaboration capabilities. - Ability to set and deliver on priorities and deal with a degree of ambiguity. - A solid grasp of Product management skills. - Exceptional interpersonal and communications capabilities.

Crompton Greaves Consumer Electricals - Senior Product Manager - Outdoor Lighting (6-10 yrs)

Job description Primary Objective: To design & develop product strategy for positive effectiveness in terms of topline, bottom line and complete lifecycle management; keeping close co-ordination with concerned departments within or outside organization. Key Responsibilities: - Design & Develop product strategy to deliver topline and bottom line - Plan yearly budget in alignment with the business plans. - Continuously evaluate product decisions, Pricing policy, Channel mix, Sales plan and Marketing plan to ensure effective delivery of business requirements. - Lead product planning efforts; develop and implement strategies for product mix, pricing, market segmentation, and distribution networks. - Develop market intelligence and perform Industry competition analysis to identify opportunities. Portfolio benchmarking with competition to ensure leads for product development and competitiveness. Collaborate with: - Sales for periodic tracking of sales in line with annual plan through various reports. Analyse the movement of the product to conceptualize & provide immediate feedback on areas requiring focus to sales stakeholders. - Service & quality team to review the improvements in product quality and identify opportunities to improve service to end consumers. - R&D for new product development, product upgrades and incorporate any technical changes in the existing products. - SCM team for forecasting & inventory planning. - Internal and external stakeholders to create positioning and develop marketing collaterals. - Branding team for ATL and BTL activities. Educational Qualifications: - Graduation or MBA/PGDM from premium institutes - Preference for candidates with knowledge in Product management and business development, Product strategy formation and Brand management Work Experience: Experience across industries in brand marketing, digital marketing, FMCD Sales as ASM for 1 year.

Crompton Greaves Consumer Electricals - Product Manager - IIM/FMS/MDI/XLRI (2-4 yrs)

Travel Requirement: 30% Job Overview: We are looking for an experienced Channel Manager to lead and manage the distribution network for our Large Kitchen Appliances division across India. The role involves strategizing and executing Go-To-Market (GTM) plans, managing Exclusive Brand Outlets (EBOs), and ensuring profitability while expanding our retail presence. The ideal candidate will have extensive experience in channel sales, distribution, and consumer engagement within the consumer durable or related industries. Key Responsibilities: 1. All India Distribution Management: - Develop and execute channel expansion strategies to enhance market penetration. - Build and maintain strong relationships with distributors, retailers, and channel partners. - Oversee inventory management, order fulfilment, and supply chain coordination to ensure seamless product availability. 2. Profitability of Exclusive Brand Outlets (EBOs): - Drive sales growth and profitability of EBOs by implementing effective pricing, promotional, and sales strategies. - Monitor store performance, customer experience, and operational efficiency. - Identify and implement innovative ways to increase footfall and conversion rates at EBOs. 3. Go-To-Market (GTM) Strategy - All India: - Develop and execute national GTM strategies to maximize sales and brand visibility. - Collaborate with marketing, product, and sales teams to ensure alignment of GTM initiatives. - Evaluate and optimize regional sales and marketing campaigns based on performance data. 4. Channel Management: - Drive business growth through multi-channel strategies, including General Trade (GT), EBOs, and modern retail formats. - Work closely with regional teams to strengthen relationships with channel partners. - Conduct regular performance reviews, training, and capability building programs for channel partners. Key Requirements: - 7-12 years of experience in channel sales, distribution, or GTM strategy within the consumer durables, appliances, or FMCG industries. - Proven track record in managing large-scale distribution networks and multi-channel sales. - Strong analytical, strategic, and leadership skills. - Ability to handle high-volume sales targets and profitability metrics. - Willingness to travel (30% travel required). - Excellent negotiation, relationship management, and problem-solving abilities. - Strong understanding of market trends, competition, and consumer behavior. Crompton is committed to fostering a diverse and inclusive workplace. We encourage candidates of all backgrounds to apply.

Crompton Greaves Consumer Electricals - Manager - Channel Management (7-14 yrs)

The Role at a Glance: - Were looking for a bold, creative marketing leader to elevate customer experiences and craft iconic brand moments. - You will own the premium narrative for our Large Kitchen Appliances business blending big-picture ATL strategy with immersive on-ground brand activation. - If you're a storyteller, experience designer, and campaign driver, this is your stage. What Youll Drive ATL & Brand Strategy: - Lead high-visibility ATL campaigns TV, Print, OOH, Digital - Build a premium lifestyle brand with emotional storytelling. - Orchestrate media planning with top-tier creative and media agencies. - Elevate our retail presence think flagship feel, everywhere. - Shape PR and influencer collaborations that spark aspiration. - Align omnichannel touchpoints for a seamless customer journey. - Leverage data and trends to fuel constant innovation. BTL & Experience: - Launch boutique-style in-store experiences and activations. - Execute immersive product demos, chef events, and design showcases. - Build premium engagement with retailers, dealers, and brand advocates. - Create memorable moments through curated BTL interventions. What You Bring to the Table - Strong expertise in ATL marketing and lifestyle branding - Hands-on experience with BTL execution in premium retail environments - Deep understanding of affluent consumer behaviour and expectations - Strategic mindset with strong execution and project management skills - Proven ability to lead agencies, creative partners, and internal teams. Preferred Background - Experience in premium consumer durables, appliances, or lifestyle FMCG - Led brand launches, high-impact ATL campaigns, and customer experience programs. - Passion for premium aesthetics, branding, and innovation - Ready to shape the future of premium kitchens?

Crompton Greaves Consumer Electricals - Brand Experience Lead (5-10 yrs)

Job Title: Senior Manager - Digital Marketing Reporting to: Head, Digital Marketing Location: Mumbai Primary Objective : - Lead Cromptons Digital Marketing Initiatives including digital media, social channels, D2C strategy, website management. - Build and enhance the Martech stack to drive customer engagement, acquisition, and retention. - Establish a robust digital media presence through performance marketing, paid campaigns, and data-driven customer segmentation. - Build a roadmap to collect & leverage First-Party Data and how to optimize engagement, personalization, and retargeting efforts. - Oversee social media strategy and execution, ensuring alignment with brand objectives, customer engagement, and content marketing efforts. - Lead SEO, SEM, and website optimization initiatives to improve organic traffic, visibility, and conversion rates. Key Skillsets: - As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams. - Expertise in Digital Media Planning and Marketing - Well versed with performance marketing - online customer acquisition and retention campaigns. - Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics. - Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus. - Problem Solving, Data analysis, Project management, Process Monitoring, etc. Qualifications: MBA with 3 to 6 years of experience working with a brand. Experience: - Experience in digital media and marketing. Background in performance marketing will be a plus. - Experience in working on a D2C site will be preferred. - Understanding of web analytics tools (e.g. Google Analytics, Similar Web etc.) Competencies: - Displays high level of ownership - Go getter attitude - Strategic thinking & analytical ability - Collaborative approach with agencies and internal stakeholders - Result oriented to achieve the D2C objectives Close working relationship with: - Agency partners Media agency, social media agency, Web development, SEO, logistics, marketing etc. - Brand and Product marketing teams - Supply Chain team, IT & Legal team

Crompton Greaves Consumer Electricals - Senior Manager - Digital Marketing (3-6 yrs)

Job Title: Manager, Public Relations Reporting to: GM - Brand and Communication Role Description: - We are seeking a dynamic and experienced PR Manager to enhance our brand reputation, drive media relations, and execute strategic PR campaigns. - The ideal candidate will have a strong background in public relations, media management, and content creation, with a passion for storytelling and brand positioning. Key Responsibilities: - Develop and implement PR strategies to strengthen brand awareness and credibility. - Manage relationships with PR agency while also having an active relationship with journalists, media houses, influencers, and key stakeholders to strengthen the PR brand journey - Craft compelling press releases, media pitches, and thought leadership articles - Monitor media coverage and generate reports to assess PR campaign effectiveness - Collaborate with internal teams to align PR activities with marketing and business objectives - Handle crisis communications, ensuring brand reputation management - Organize and manage press conferences, media events, and interviews - Leverage social media platforms to amplify PR efforts and engage with audiences - Stay updated on industry trends, competitor activities, and media landscape shifts. Qualifications: - Post Graduate degree in media and communications, English, marketing or brand communication. - Proven track record of successful media coverage and press relations Skills: - Excellent oral and written communication skills - Superior media relationship management skills - Good copywriting skills - In-depth knowledge of media landscape with great networking skills - Excellent attention to detail - Established media contacts across relevant industries preferred Close working relationship with: - Internal-Functional Head, Business Unit Heads, Key Leadership Members - External-Media Channel & PR agency

Crompton Greaves Consumer Electricals - Manager - Public Relations (3-6 yrs)

Job Title: Manager Customer Experience (Large Kitchen Appliances) Industry Preference: Consumer Durables/Appliances Role Summary: - We are looking for an agile and dynamic professional to drive customer experience, in-store engagement, and activation initiatives for our Large Kitchen Appliances division. - The ideal candidate is a go-getter with a strong understanding of BTL marketing, brand communications, and digital engagement. - This role will be pivotal in strengthening Cromptons brand presence and customer experience at key touchpoints. Key Responsibilities: - Customer Experience Management: Develop and execute in-store experience strategies to enhance customer engagement and satisfaction. - Brand & Communication: Implement effective communication strategies to create brand recall and improve customer connect. - BTL Activations: Plan and execute below-the-line (BTL) marketing activities, including in-store promotions, influencer engagement, events, and retail activations. - Retail & Dealer Engagement: Collaborate with retail partners to ensure a seamless customer journey and strong brand presence at multi-brand outlets and exclusive stores. - Digital Integration: Work closely with digital teams to ensure a unified customer experience across offline and online platforms. - Market Insights & Competitive Analysis: Stay updated on industry trends, competitor activities, and consumer preferences to refine activation strategies. - Budget & Vendor Management: Manage budgets, negotiate with vendors, and ensure cost-effective execution of brand initiatives. - Cross-functional Collaboration: Work with sales, marketing, and product teams to align customer experience initiatives with business goals. Key Skills & Competencies: - Strong expertise in BTL marketing and activations - Excellent communication and stakeholder management skills - Digital marketing exposure with a focus on customer engagement - Agile mindset with the ability to drive execution in a fast-paced environment. - Analytical approach with an understanding of customer insights and market trends - Hands-on experience in managing in-store experience & brand activations. - Proven ability to handle multiple projects and meet deadlines. Preferred Background: - Experience in consumer durables, appliances, or FMCG industries - Worked on retail marketing, activations, and brand experience initiatives. - Ability to drive end-to-end BTL campaigns and customer engagement programs.

Crompton Greaves - Manager - Customer Experience - Large Kitchen Appliances (5-8 yrs)

Job Title: Manager - Channel Management (Large Kitchen Appliances) Industry Preference: Distribution or Consumer-facing industry Travel Requirement: 30% Job Overview: - We are looking for an experienced Channel Manager to lead and manage the distribution network for our Large Kitchen Appliances division across India. - The role involves strategizing and executing Go-To-Market (GTM) plans, managing Exclusive Brand Outlets (EBOs), and ensuring profitability while expanding our retail presence. - The ideal candidate will have extensive experience in channel sales, distribution, and consumer engagement within the consumer durable or related industries. Key Responsibilities: All India Distribution Management: - Develop and execute channel expansion strategies to enhance market penetration. - Build and maintain strong relationships with distributors, retailers, and channel partners. - Oversee inventory management, order fulfilment, and supply chain coordination to ensure seamless product availability. Profitability of Exclusive Brand Outlets (EBOs): - Drive sales growth and profitability of EBOs by implementing effective pricing, promotional, and sales strategies. - Monitor store performance, customer experience, and operational efficiency. - Identify and implement innovative ways to increase footfall and conversion rates at EBOs. Go-To-Market (GTM) Strategy All India: - Develop and execute national GTM strategies to maximize sales and brand visibility. - Collaborate with marketing, product, and sales teams to ensure alignment of GTM initiatives. - Evaluate and optimize regional sales and marketing campaigns based on performance data. Channel Management: - Drive business growth through multi-channel strategies, including General Trade (GT), EBOs, and modern retail formats. - Work closely with regional teams to strengthen relationships with channel partners. - Conduct regular performance reviews, training, and capability building programs for channel partners. Key Requirements: - 7-10 years of experience in channel sales, distribution, or GTM strategy within the consumer durables, appliances, or FMCG industries. - Proven track record in managing large-scale distribution networks and multi-channel sales. - Strong analytical, strategic, and leadership skills. - Ability to handle high-volume sales targets and profitability metrics. - Willingness to travel (30% travel required). - Excellent negotiation, relationship management, and problem-solving abilities. - Strong understanding of market trends, competition, and consumer behaviour. Crompton is committed to fostering a diverse and inclusive workplace. We encourage candidates of all backgrounds to apply.

Crompton Greaves - Manager - Channel Management - Large Kitchen Appliances (7-10 yrs)

Job Title - Senior Manager - Digital Marketing Reporting to Head, Digital Marketing Location - Mumbai Primary Objective: - Lead Cromptons foray into the D2C space with the objective of customer engagement, acquisition and retention. - Responsible for all aspects of D2C including website management, demand generation, user acquisition and driving conversions. - Setup, own and drive the integrated CRM approach with objective of customer retention - Build a seamless consumer engagement model for Crompton using the First Party Data procured from the D2C site - Optimise the user journey on the D2C website aiming for higher consumer engagement and conversions Key Skillsets : - As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams. - Well versed with performance marketing - online customer acquisition and retention campaigns. - Background knowledge of working/developing D2C sites and exposure to D2C Technology -Shopify/Magento/SAAS based platform etc. will be a plus. - Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics. - Data Analytics and activation - Use the first party data/big data to segment the consumer, integrate it with the CRM system and disseminate content for retargeting - Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus. - Problem Solving, Data analysis, Project management, Process Monitoring, etc. Qualifications - MBA with Engineering Background | 34-year experience Experience - Experience in working on a D2C site will be preferred. - Experience in digital media and marketing. Background in performance marketing will be a plus. - Understanding of web analytics tools (e.g. Google Analytics, Similar Web etc.) Competencies - Displays high level of ownership - Go getter attitude - Strategic thinking & Analytical ability - Collaborative approach with agencies and internal stakeholders - Result oriented to achieve the D2C objectives Close working relationship with: - Agency partners Web development, SEO, logistics, marketing etc. - Brand and Product teams - Supply Chain team - IT, Legal team

Crompton Greaves -  Senior Manager - Digital Marketing (3-4 yrs)

Job Title: Senior Manager Export Grade: M2 Reporting to: DGM Export Industry: Consumer Durables/Electricals industry only Job Description: We are looking for a Manager Export to drive international sales and business development for our leading brand in the Consumer Durable industry. Key Responsibilities: - International Sales & Business Development: Lead and execute strategies to drive international sales and business growth in key markets, focusing on new customer acquisition and expanding existing accounts. - Market Expansion: Identify, establish, and grow sales channels in untapped markets, with a strong emphasis on Africa, Southeast Asia, US, and Europe regions. - Sales & Distribution Expansion: Develop and implement strategies for the expansion of sales and distribution across all product categories including Fans, Lighting, Appliances, and Pumps. - Merchant Exporters & Coordination: Coordinate with merchant exporters and deemed exporters to streamline export operations and optimize supply chains. - Export Operations Management: Oversee and ensure the smooth execution of export activities, including documentation, compliance, and logistics. - LC & Remittance Management: Manage Letters of Credit (LC), export payments, and remittance processing to ensure smooth and timely financial transactions. - Product Management: Provide strategic direction for product offerings in international markets, ensuring they meet local regulations, customer preferences, and competitive benchmarks. Required Qualifications: Education: - BE (Any discipline) + MBA Experience: - 10-15 years of experience in the Appliances/Consumer Durables/FMCD/ FMCG industry, with a proven track record in Export Management and International Sales. Industry Knowledge: - Strong experience in international sales, market development, and distribution. Market Expertise: - In-depth knowledge of Africa, Southeast Asia, US, and Europe markets and experience in expanding brand presence in these regions. Skills & Competencies: - Proven ability in International Sales & Business Development. - Strong analytical and market research skills to identify new business opportunities. - Experience in Merchant Exporters and deemed exporter coordination. - Excellent knowledge of Export Operations and managing LCs and Remittances. - Strategic thinking with a focus on expansion and product portfolio management. - Strong communication, negotiation, and interpersonal skills. Personal Attributes: - Strong leadership and decision-making skills. - Ability to work in a fast-paced and dynamic environment. - A global mindset with a deep understanding of diverse market needs and cultures.

Crompton Greaves - Senior Manager - Export (10-15 yrs)

Apply to 11 Crompton Greaves Consumer Electricals jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Crompton Greaves Consumer Electricals Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 11 Crompton Greaves Consumer Electricals jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Crompton Greaves Consumer Electricals Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM