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XLRI Jamshedpur | Executive Development Program In Digital Marketing

Harness the Power of Digital Marketing to Empower your Career.

Course Snapshot
  • FeeINR 90,000 + GST
  • Work Experience7 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline
Course Detail

Program Overview
This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company's performance. Early or mid-career career executives from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will also benefit from this program.

Who Should Attend
● Marketing Managers
● Sales and Marketing Professionals
● Entrepreneurs
● IT professionals

Program Highlights
● Certificate of Completion from XLRI
● Learn Digital Marketing Analytics using Data Labs
● Develop Hands-on Skills for Practical Scenarios
● Lectures Imparted by Eminent Faculty and Industry Experts
● Capstone project

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
● Proficiency in English, spoken and written, is mandatory
● Minimum of 3 years of work experience

Course Modules

● MARKETING IN DIGITAL ERA
● PAID SEARCH MARKETING
● ONLINE DISPLAY MARKETING
● VIDEO MARKETING
● SEARCH ENGINE OPTIMISATION
● STRATEGIC BRAND COMMUNICATION
● SOCIAL MEDIA MARKETING
● CONTENT MARKETING
● REMARKETING & CONVERSION
● DIGITAL MEDIA ANALYTICS
● MOBILE & E-MAIL MARKETING
● DIGITAL MARKETING PLAN
● CAPSTONE PROJECT