XLRI | Executive Development Program in Marketing Analytics

Make Data Driven Marketing Investment Decisions

Course Snapshot
  • FeeINR 70,000 + Taxes
  • Work Experience2 - 30 Years
  • Duration5 months
  • Delivery MethodOnline
  • Course Starts On25 Aug 2019
Course Detail

About XLRI
XLRI is one of India's leading management school based in Jamshedpur, Jharkhand, India. Established in 1949 as the Xavier Labor Relations Institute, by Fr. Quinn Enright, XLRI is acknowledged as India's oldest business management school.
XLRI with its single vision of Magis, i.e., pursuit of excellence, focuses on three areas: academic excellence, personal values and social concern. XLRI spares no effort to make its curriculum world-class and deliver it in the most effective manner. It constantly scans the developments in business and in society and tries to pro-act to meet the challenges. Its world-class faculty with its commitment and deep sense of service delivers the curriculum very effectively.

Course Overview
This course provides tools and approaches to measure the effectiveness of marketing expenditures that can help marketing managers make better investments to get more "bang for their buck". The course provides frameworks to quantify the impact of various marketing efforts, with special attention to accessing both their short term and long-term implications. The course will also explore how traditional measures like awareness, loyalty, satisfaction, distribution levels, market share etc. are linked to the financial outcomes.

Program Features
- Certificate of Completion from XLRI
- Course content & structure by XLRI
- Lectures imparted by eminent faculty from XLRI
- Hands on learning with practical examples & exercises
- Data driven course curriculum

Who should attend
- Working professionals who have specific responsibilities to market their products and services worldwide
- Experienced marketers seeking to use large databases of information to formulate critical marketing strategies
- Analysts and Executives who wish to apply analytics to data rich environment to seek meaningful and relevant insights
- Senior Managers and Finance Executives looking to support in key business decision

Course Schedule

- Duration: 5 Months
- Start: 25th Aug 19
- Schedule: 3 hours every Sunday from 10.00 am to 1:00 pm IST

Desired Candidate Profile

Education
- For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
- Proficiency in English, spoken & written is mandatory.

Work-Experience
- Minimum of 4 years of work experience in a managerial role

Course Modules

Module 1: Understanding Data
Module 2: Market Analysis
Module 3: Customer Analysis
Module 4: Product Analysis
Module 5: Pricing Analysis
Module 6: Sales and Distribution
Module 7: Advertising and Sales Promotion
Module 8: Social Media Analysis
Module 9: Bringing it all Together