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XLRI | Executive Development Program in Digital Marketing

Become a Digital Marketing Specialist in 6 Months!

Course Snapshot
  • FeeINR 90,000 + GST
  • Work Experience3 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline
Course Detail

Course Overview
This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company's performance. Early or mid-career career executives from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will also benefit from this program.

The learning objectives of this program are:
● To understand how digital technology or media can impact firm's tactical marketing activities and drive firm's performance
● To understand applications of popular digital marketing tools & techniques
● To understand the use of digital media analytics for effective digital marketing
● To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, online display advertising, video marketing and social media marketing) during the course.

Who Should attend?
● Marketing managers intending to understand and implement digital marketing in their organizations
● Professionals from fields of sales and marketing, advertising, communication, and PR intending to learn digital marketing for their skill and career advancement
● Entrepreneurs and business owners looking at using digital media for promotion and growth of their businesses
● IT professionals (with basic understanding of marketing) looking at business implication of digital technology/media for marketing

Desired Candidate Profile

● For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
● For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
● Proficiency in English, spoken and written, is mandatory
● Minimum of 3 years of work experience

Course Modules

Module 1: Marketing in Digital Era
Module 2: Paid Search Marketing
Module 3: Online Display Marketing
Module 4: Video Marketing
Module 5: Search Engine Optimisation
Module 6: Strategic Brand Communication
Module 7: Social Media Marketing
Module 8: Content Marketing
Module 9: Remarketing & Conversion
Module 10: Digital Media Analytics
Module 11: Mobile & E-mail Marketing
Module 12: Digital Asset Monetisation
Module 13: Digital Marketing Plan
Module 15: Capstone Project – A comprehensive project related to the different facets of digital marketing as discussed in the course