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XLRI | Executive Development Program in Advanced Product Management

Gain the knowledge to manage the life cycle of a product from ideation to performance

Course Snapshot
  • FeeINR 1,62,500 + GST
  • Work Experience2 - 30 Years
  • Duration10 months
  • Delivery MethodOnline
Course Detail

Programme Overview
The explosive growth in digital ventures across India and the world in the last decade has led to an ever-growing demand for Product Managers. Begin your journey towards a career in Product Management by enrolling for XLRI VIL's Executive Development Programme in Advanced Product Management.
Through this programme you will gain an understanding of product strategy, ideation, creation, management and growth across life cycles as well as marketing, branding and sales from a product perspective. It will allow you to play a key role in creating disruptive business models.

Programme Highlights
● Content relevant for candidates from technical and non-technical backgrounds
● Taught by eminent faculty of XLRI Jamshedpur / NCR and top industry professionals
● Highly strategic and tactical programme curriculum to create customer-centric products
● Live online sessions, assignments, case studies and a mandatory Capstone Project
● Receive a prestigious certification from XLRI upon completion of the programme

Learning Outcomes
● Acquire an exhaustive understanding of a Product Manager's role in product development and management
● Get equipped with skills across varied dimensions of product management including design & development and product specification
● Ideate and evaluate ideas via practical frameworks, while learning to create to create wireframes, road mapping and prototypes
● Release minimum viable products to test and validate based on usability testing of prototypes
● Develop a coherent understanding of product success metrics, features prioritisation and other relevant product marketing metrics & tools
● Competently manage products at all stages of the product lifecycle to create disruptive business models with a product-centric approach

Course Schedule

Live Online Sessions
Once in a week
Saturday 3:30 PM - 6:30 PM

Desired Candidate Profile

Any Graduate/ Diploma holder with minimum 1 year of work experience in any discipline

Course Modules

● MODULE 1: Introduction to Product Management
● MODULE 2: Market Research & Analysis
● MODULE 3: Product Ideation & Validation
● MODULE 4: Minimum Viable Products (MVPs)
● MODULE 5: Prototyping
● MODULE 6: Design Process
● MODULE 7: Product Development
● MODULE 8: Branding & its Impact on Product
● MODULE 9: Translating the Brand into Compelling Customer Experiences
● MODULE 10: Pricing and Monetisation
● MODULE 11: Go-To-Market Strategy
● MODULE 12: Digital Marketing
● MODULE 13: Sales Strategy
● MODULE 14: Product Metrics
● MODULE 15: Product Road Mapping & Prioritisation
● MODULE 16: Product Lines & Product Mix
● MODULE 17: Product Analytics