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SP Jain, Mumbai | Certification in Digital Marketing (Get 3 guaranteed interviews)

Get 3 guaranteed interviews from Intellipaat's network of 500+ hiring partners and enhance your chances of getting placed.

Course Snapshot
  • FeeINR 79,000 + GST
  • Work Experience1 - 7 Years
  • Delivery MethodOnline
Course Detail

About the Program
Learn from the leading faculty and industry experts via live classes, case studies, projects and assignments, and self-paced videos. You will work on real-time industry-based projects that will enhance your learning experience. Digital Marketers are in high demand in various aspects in most organizations, and this program aims to prepare you for exactly the same.
This course will provide academic rigor and research elements, along with real-time industry exposure through case studies and project work. In this program, you will be mentored by Digital Marketing experts, and sessions will be delivered by professors from SPJIMR and industry professionals.
This certification program is a blend of self-paced online videos, live virtual classes, hands on projects, and lab sessions. As part of this program, you will learn topics like Marketing Fundamentals, Designing Marketing Mix, Preparing the Marketing Communication Plan, and Marketing Analytics, along with gaining in-depth knowledge of several Digital Marketing channels, like SEO, SEM, email marketing, etc.

Course Highlights
● Receive a joint certificate from SPJIMR and Intellipaat
● Work on real world case studies and Harvard Business Case Studies
● Executive alumni status from SPJIMR
● Complete a certification program from a reputed institution.
● Have sessions from top professors and industry experts

Key Features
● 83 hours of Instructor live classes
● 24/7 Support
● 10+ Application Project
● Real Time Case Studies
● Certification from the top B School, SPJIMR
● Session from Top Professors and Industry Experts
● Career Support
● Executive Alumni Status

Intelipaat Career Services
● Dedicated Learning Manager
● Personalised Mentoring
● Mock Interviews
● Guaranteed Interviews and Job Support
● Resume Preparation

Course Advisors
● Dr Ruppal Sharma, Professor in Marketing
● Dr Sheila Roy, Associate Professor
● Umesh Krishna, Director - Marketing & Media Head, Swiggy
● Pinaki Chakraborty, AGM Search- Schneider Electric
● Nirav Parmar, Marketing Manager- Paytm

About the Institute
S.P Jain Institute Management and Research (SPJIMR) is one of the India's leading Business Schools. It consistently ranks amongst the top 10 management institutes in India and has been awarded accreditation by the prestigious AACSB International -The Association to Advance Collegiate Schools of Business. Only 5% of the MBA colleges in the world are accredited by AACSB.

About Intellipaat
Intellipaat is one of the leading e-learning training providers with more than 600,000 learners across 53+ countries. We are on a mission to democratize education as we believe that everyone has the right to quality education.
Our courses are delivered by subject matter experts from top MNCs and academia. Our world-class pedagogy enables quick learning of difficult topics in no time. Our 24/7 technical support and career services will help learners jump-start their careers in their dream companies.

Desired Candidate Profile

For getting admission to the Certification program in Digital Marketing, a candidate should:
● Be a graduate or diploma holder

Application Process
The application process consists of three simple steps. Candidates have to submit their application. An offer of admission will be made to the selected candidates, and their application will be accepted upon the payment of the admission fee.

Course Modules

Marketing Fundamentals
- Understanding Consumer Behavior
- What influences decision making and motivation to purchase?
- How does segmentation and positioning impact strategy?
- What can be the basis of market segmentation?
- How are target segments selected?
- How is positioning decided?

Designing the Marketing Mix
- How can value be created through a product/service?
- Differentiating factors of services marketing
- Pricing strategies
- Managing the distribution with focus on digital channels
- Developing the communication strategy
- Leveraging digital media for marketing communication
- Creative selection and media choices
- Designing online advertising, customer engagement and PR campaigns

Preparing the marketing communication plan
- Linking Marketing Strategy to communication objectives
- Preparing an Integrated Communication Plan
- Selection of key messaging, communication tools and channels
- Application of learning through projects

Marketing analytics
- Measure the impact of the marketing communications through Marketing Metrics
- Descriptive Analytics and Visualizations
- Predictive Analytics
- Campaign Analytics for Mass Customization

Setting up a Website for Digital Promotion
- Create a WordPress blog and write content about your product that you want to promote
- Create Google Analytics, Google webmaster account
- How to use Google Tag Manager
- Adding conversion pixels for tracking traffic
- Promote on multiple sites
- Latest Digital Marketing trends

Search engine optimisation
-Search Engine Landscape
-SEO Audit
-Keyword Research and competitor Analysis
-On-Page Optimization
-International SEO
-Web SEO, SEO Profiler and Other SEO Tools
-Off Page Optimization in Detail
-Black Hat SEO Techniques to Avoid
-Online Reputation Management
-Algorithms and Google Updates
-Master Google Search console & Advance SEO

Video marketing
- Why Video Marketing?
- How to rank YouTube videos at #1 position
- Different Video Platforms – YouTube, etc.
- Video Marketing for B2C Businesses
- Video Marketing for B2B Businesses
- Live streaming, Video uploads
- Generating leads from videos
- Optimizing Videos for ranking

Social paid marketing

Google Ads

- What is Search Engine Marketing
- Overview of different Paid marketing platforms – Google Ads , FB & Instagram Ads
- Keyword Research for Google Ads
- Bidding
- Search and Search Network Campaigns
- Google Display Campaigns
- Conversion Tracking
- Remarketing
- Mobile Ad Campaigns
- A/B Testing
- Scheduling ads
- Media Planning
- Reporting & Management
- Google Ads Account Audit
- What is Programmatic Buying
- Programmatic vs. Traditional Media Buying
- Targeting Strategies in Programmatic

Facebook & Instagram Ads

- Understanding Facebook Marketing
- Facebook Ads Manager
- Business Manager
- Facebook Ad Campaign Types &
- Objectives
- Audience Targeting
- Ad Formats
- Budgeting & Scheduling
- Facebook Campaign Types
- How to add Facebook Pixel to the website
- Reach & Frequency Buying

LinkedIn Ads

- Introduction to LinkedIn Advertising
- Different types of Campaigns
- How to find the right audiences
- Account based marketing

Email marketing

- What is email marketing and its objectives
- Tips and Tricks
- Domain reputation, SPF
- Different email providers - mailchimp, etc.
- Campaign creation - HTML and in built editor
- A/B testing
- Source tracking, List Management, etc.

Landing pages

- Technical understanding of pages,
- Conversion optimizations,
- Understanding user behaviour and taking actions accordingly
- Lead capturing on the pages,
- A/B testing of the pages.

Affiliate Marketing

- What is affiliate marketing and its benefits?
- Different platforms
- Affiliate tracking on website
- How to handle affiliates
- Handling fraud transactions
- Tips and tricks

Content Marketing and Influencer marketing

- What is Content Marketing, its objectives?
- Different types of content marketing
- Writing blogs and content and promote on different platforms
- Create engaging videos and promote
- What is Influencer Marketing
- How to reach to influencers and engage them

Marketing Analytics, Strategy, and the ROI Measurement
- Understanding Google Analytics and Visitors traffic matrices
- Understanding visitor behavior using multiple metrics
- Slicing and dicing data
- Understanding the growth patterns
- How to build marketing strategy by seeing traffic patterns?
- Channel performance
- Setting goals
- Creating reports and dashboards
- Measuring ROI as an integrated approach and strategy creation